What can you do to strengthen your digital marketing strategies this year? These five simple steps from Kapok Marketing are easy to implement but can deliver major results.

Build Authentic Relationships

Take the time to respond to people that contact you via social media. Answer questions and always reply to comments. Actually engaging with people will give you a sense of authenticity and will help you to build relationships with your audience. This can establish trust and brand loyalty. It can also lead to positive word of mouth. Instagram is already experimenting with hiding the like feature in several different countries. Before long, likes may no longer be visible at all. Because of this, an active comments section is very valuable.

Take Advantage Of Social Media Tools

It isn’t always easy to keep up with all of your social media accounts. For example, a social media calendar can help you to plan out your activity across all of your social media accounts. With a calendar, you can make sure you update all of your social media accounts regularly and schedule activity at the appropriate times.

Ideally, you should be thinking months ahead when you’re planning your social media calendar. Be aware of new product launches, major industry events, and even holidays. Make detailed plans about what you’re going to be posting, when you’ll be posting it, and where it will be posted. Planning things out on a calendar is smart, but you’ll want to make sure that you show some flexibility. You’ll want to make sure you’re able to respond to events that are happening at the moment!

If you sign up to receive our monthly newsletter, you can receive a free social media calendar that you’ll be able to use throughout 2020. Already on our mailing list? Just send us a message at [email protected] and we’ll send the calendar your way. You can use the calendar to schedule activity on every major social media platform, from Twitter to Facebook to LinkedIn to Instagram. The dates on the calendar have been filled in already, which means scheduling should be a breeze.

Take Full Advantage Of Google My Business

There is no cost to using Google My Business, but it does offer big benefits! It gives you the opportunity to complete the business listing that will appear in Google search results and in Google maps. If you claim your listing and make sure it’s up to date, you can expect your search engine rankings to approve. Once you have access to the Google My Business dashboard, it’s easy to upload photos, leave responses to reviews, provide information about your business and even share posts about events that are coming up. Google has announced that they’ll be adding even more features in the future.

If you’d like to find out more ways to strengthen your Search Engine Optimization strategies,

Consider Your Target Audience

When you’re planning digital marketing strategies, you should take the audience you’re targeting into consideration. Have you identified your target audience? What are they looking for? Do they have problems that you can solve? You shouldn’t just use social media to send out promotional posts about your products. You’ll want your content to have a real impact on your audience. Your posts should be informative or entertaining. If you take your customers into consideration, you’ll be able to craft content that has a lot more value. Understanding your audience and determining the best ways to reach them is one of the most essential aspects of content marketing.

Pay Attention To Analytics

Social media platforms all have their own built-in analytics. You should pay close attention to this data so that you can make smarter decisions for your business moving forward. Analytics can give you more information about the people that follow your brand. It can also help you to see the content that is making an impact.

In addition to using social media analytics, you’ll want to take a closer look at Google Analytics. It can give you a much better sense of how well your website is doing. You’ll be able to see where visitors are located, what they’re looking at, what brought them to your website, and which pages on your site have the most views.

None of these suggestions require a lot of your time. However, they can have a huge impact on your digital marketing strategies.

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