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Did you just launch a website for your small business?
At a time when the vast majority of people in the United States are shopping on the internet taking your business online is the right thing to do. This way, customers will be able to find you as they go about their e-shopping. Plus, it’s an effective way to reach new customers.
But have you thought out about the quality of experience you’re giving your website’s users? Are they satisfied and happy?
Here’s how to offer your customers the best web experience
Build a Responsive Website
Back in the day, desktop computers were the only means of accessing the internet. As such, websites, by default, were designed for desktops.
Times have changed. Today, more than half of all internet users access the web through mobile devices. This can mean more than 50 percent of your customers use their smartphones to access your website.
Is it mobile-friendly?
If it isn’t, you’re losing more customers than you’re gaining, no doubt. Any internet user will forget about your site if it doesn’t load properly on their mobile devices.
To give your customers the best online experience, ensure your site has responsive web design. This ensures it renders its contents to suit the user’s device, be it a 75’’ smart television or a barely 2″ smartwatch.
Ensure Your Site Loads Faster Than Lightning
Well, nothing really beats the speed of lightning, but you get the idea.
According to a Google study, most users will abandon a site if it’s taking longer than about 5 seconds to load.
When your site takes too long to load, you aren’t just losing potential customers. You are also hurting your existing customers’ experience and ruining your brand reputation.
Building a fast-loading website isn’t rocket science. Just let a web design expert build it for you.
Fluid Website Navigation
Ever visited with navigation so bad you couldn’t find your way to the home page?
That’s the same kind of frustration you customers will get if your business website’s navigation isn’t fluid or seamless. You want your customers to find whatever page they’re looking for with a single click.
Again, this is an issue you don’t have to worry about if you outsource website design and development to the experts. But if you attempt to take the DIY approach, you’ll certainly make technical mistakes that’ll hurt the customer experience.
Provide Useful, Engaging Content
Your business website isn’t just a platform for your customers to purchase your products or services. It should also be a destination for those who want to learn more about your company, its offerings, industry developments, and more.
This is where a blog comes in handy.
Don’t look at a blog as a costly addition to your business website. Look at it as an opportunity to give your customers plenty of informative, engaging, and interesting content. Even if they aren’t making a purchase, they’ll have a reason to come to your website.
The Best Web Experience Awaits Your Customers
Taking your business online successfully isn’t just about creating a web address. It’s also about creating a platform that offers the best web experience. With this guide, you now know what you need to do to offer the best digital experience.
Keep reading our blog for more web tips and hacks.