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Content marketing is one of the most important and effective forms of organic marketing in the digital world. Content generally encompasses anything that you publish online. This includes emails, social media posts, advertisements, and website content.
Today, we’re going to focus on blog articles. This type of content is vital for driving traffic to your website, enforcing credibility in your brand, building relationships with consumers, generating leads, and making sales.
The question is, how can writing blog posts accomplish all of these feats?
That’s the exact question we’re here to answer. Keep reading for a thorough guide on how to make sure your blog posts are SEO-optimized.
Refine Your Niche and Identify Your Target Audience
Before you get started, you must define your brand. This is just as important for your company’s future as it is for SEO content writing.
What products or services are the staples of your business? In what areas do you specialize? How are you better or different from your major competitors?
This is your niche. Once you define your niche, you can identify your target audience. Your target audience is the demographic of consumers for whom your products or services are designed.
Your content will be created specifically for these people. The more you know and understand about your target audience, the easier it will be to create content that’s relative to their experience. This will instill value in your content.
Research Keywords for Your Niche and Industry
Using effective keywords is a fundamental component of writing blog posts that are SEO optimized. SEO is the coding used by search engines, like Google, to find the most relevant and valuable content online based on a user’s keyword search.
The more keyword-rich your content is, the more likely Google is to direct traffic to your website. However, you must think carefully about the keywords and keyword phrases you use.
Using popular, but generic keywords in your industry won’t help your website stand out. These keywords simply get lost in the sea of millions of other occurrences.
Long-Tail, Specific Keywords
While there is a place for generic keywords, research effective keywords specifically for your niche. Look for long-tail keywords based on your specialty and target audience.
For example, if you’re writing blog posts for a vegan bakery, use keywords like:
- Vegan cakes
- Dairy-free cupcakes
- Plant-based pastries
- Non-dairy desserts
As a local business, you should also focus on localized SEO optimization. Consistently use the name of your town/city, state, and county to help direct local online traffic to your site.
Finally, use conversational verbiage to account for smart devices like Siri, Alexa, and other AI-driven software. For example:
- “Where can I find the best vegan bakery near me”
- “What are the best dairy-free cupcakes in Columbus, Ohio”
- “Are there plant-based bakeries in my area”
This is the verbiage people use for voice-activated searches on their phones and other smart devices. As such, you must include these keyword phrases in your content writing.
Your keywords should appear regularly, but organically throughout the article. Your primary keyword will obviously appear more often than your secondary keywords.
Your primary keyword should appear at least once in the introduction, once in the conclusion, and in at least one header. We also recommend including images or videos that include the keyword in the backend metadata.
Finally, don’t overdo it. Keyword stuffing is considered black-hat SEO.
In other words, it will have negative results because the search engine will read it as “spammy.” Keyword stuffing will lower your SEO ranking, which will decrease your online visibility.
Quality Content is Essential
Next, let’s talk about the type of blog writing you’re publishing on your site. If you want your blog posts to enhance your SEO optimization and provide a positive user experience, they must be relevant to your brand and valuable to the consumer.
Relevancy is pretty straightforward. Your blog articles must have something to do with your business and the products/services you offer.
To keep visitors engaged, however, your content marketing must also provide value. What is considered valuable will be dictated by your target audience. For example, a gym owner’s blog will be valuable if it:
- Offers exercise tips
- Gives nutritional advice
- Provides visual demonstrations on different exercises (photos and videos)
- Gives additional health tips
Essentially, you should be writing blog posts that give consumers a reason to come back to your blog over and over again. They should crave more from you, which could lead them to subscribe to your email list, purchase products, invest in your services, etc.
At it’s core, quality content builds trust and credibility in your brand.
Internal Links, External Links, and Backlinks
Now, let’s talk about the importance of link-building in your content writing. Link-building adds to the credibility of your site in the eyes of the search engine. This includes internal links, external links, and backlinks.
Internal links are links you embed in your blog articles that lead to other pages on your website. These should be placed throughout your content organically. Try not to exceed two or three internal links for every 500 words.
Internal links can lead to other blog articles that are relevant to the topic. They can also link to product pages, contact pages, email subscriber landing pages, etc.
External links are those that lead readers off of your website. You’re probably wondering why you would want to do that. There are three primary reasons.
First, you can use these links to source facts, data, statistics, etc. Second, you can provide users with an easy route to further their research on things outside of your specialty or expertise. Finally, external links to credible sites improve your SEO credibility.
External link usage should mirror internal links in terms of quantity.
Lastly, backlinks are links from other websites to your site. These are the most difficult to obtain. However, backlinks to your site from other credible business websites or blogs greatly increase your SEO credibility and ranking.
You can get these by guest posting on other blogs or affiliating with other businesses. We recommend working with a professional content writing agency. They can help you acquire backlinks for your website because they have the tools, resources, and connections to make it happen.
Is Writing Blog Posts on Your To-Do List?
If you’re trying to increase your online visibility, writing blog posts is a great place to start. By creating valuable, relevant, and engaging content for your page, you can significantly improve your SEO ranking. Follow the tips listed above to maximize your results.
And remember, you can never learn too much about content marketing. Stick around for a while and read through some of our other informative articles to learn more about content writing and other forms of digital marketing. Our website was created to be a valuable source of information for entrepreneurs like you.