Almost everything is insured today. We insure our lives, our homes, our vehicles, and all manner of irreplaceable things of value to us.  The increasing ownership of expensive drones for business and pleasure has grown tremendously in the past five years. If the drone you use is expensive and plays a critical role in your business, it’s even more critical to insure this important piece of equipment.  Obviously, even if you use the drone for pleasure, if it’s expensive, replacing it with a good BWI Aviation Insurance policy is just smart. Damage insurance is important, but liability insurance for your drone is even more important.

In December 2015, the FAA passed a requirement that you register your personal use drone. This was done to protect the flying public in the event of midair collisions. The liability to you could be very high in the event that your drone causes death, injury, or damage to another aircraft. That makes drone insurance an even more important purchase.  Special Rules for Flying a Model Aircraft guidelines can help you prevent such a catastrophe and explain other important considerations in using your drone safely. Flying your drone safely and having fun while doing it requires thoughtful use.

Although you might think of drones as way cool fun toys, the truth is that Unmanned Aerial Systems (UAS) or Unmanned Aerial Vehicles (UAVs) are much more sophisticated than your average Tonka Truck. The FAA has classified most of them as aircraft, and depending on how your home insurance is structured and interprets your use of your drone, you may not have enough coverage under the liability protection in your homeowner policy. The good news is that you have many options if your homeowners insurer plan doesn’t cover you for drone liability.  In fact, who would have thought ten years ago that we’d need to think of such a thing?

In addition, if you don’t own a home, you can be sure you don’t have liability coverage for a drone accident that you cause.

Obtaining drone insurance for a private use isn’t as easy as it sounds. You must first prove that you are a serious and frequent drone user. You may even need to provide proof of training to obtain this insurance. The majority of the insurance companies offer drone insurance for the following business: uses only:  Archaeology, Agriculture, Construction, Emergency Response, Law Enforcement, Movie making, Security Services, Shipping and Maritime Industries, Surveillance for Site Protection, Traffic Patrol, and Transportation Maintenance. If this is beginning to sound complicated, you can get most of your questions answered by a qualified insurance provider who will know the areas covered for private and business use.

Your insurance will cover you in for the following types of accidents: loss, complete or partial damage, fire, war, terrorism, hijacking, and personal injury. Some companies will provide insurance for liability coverage only, while others for damage only, and some companies offer both types of coverage. It’s always good to ask a qualified insurance broker questions about these items based on your specific needs. A good broker can walk you through the costs and benefits of obtaining this insurance. It’s always wise to get quotes from more than one company before selecting the plan that’s best for you. 
If some of these considerations seem like more than you want to worry about, there are lots of fun tech toys that don’t require insurance, training, and certification from the FAA. But if you can afford a drone and the costs of insuring it, happy flying to you. In addition to its many business applications, it’s a fascinating hobby.

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7 Subtle Ways to Give Your Business The Desired Popularity

A successful business is about convincing consumers that your product or service has value and that it needs to be purchased to obtain that value. That success in turn provides the means to keep operating, pay expenses and make a profit.

Attention and awareness are gold for a business trying to grow and penetrate a new market. However, many chalk up awareness as something that happens after one does enough marketing or advertising.

And that’s where the importance of building popularity gets lost. Instead, awareness has to be cultivated. And there are seven clear ways a business can do this in merchandise management and focused marketing:

1. Awareness should be automatic

When people hear a loud noise, an unexpected yell, a bright light or similar they react and turn towards it. What’s going on? Where did that come from? What is it? People don’t think under this condition; they automatically react. Ideally, a business wants consumers to react automatically or close to it. The awareness and following reaction should just be mechanical versus a long, thought-out process.

2. The product or service is part of the consumer’s paradigm

The trick to entering a paradigm is to get the consumer to become familiar and then accepting the regular presence of a product or service. For example, everyone is familiar with Intel and computers. Why? Because the brand has become part of the desktop paradigm.

3. Disrupt the normal conditions with a positive change

People pay attention to changes that don’t fit the norm. Where the change is negative, they steer away. However, where the change is positive, it creates an opportunity for people to become very interested. For example, a new product or service that makes a regular chore or function considerably easier is a disruption. People notice it and want to tell others.

4. Create a reward for being interested

Dopamine is the chemical in the brain that gets released when we receive a reward. And our brain wants more of it all the time. So we quickly align rewards with those things that trigger and repeatedly create more dopamine. This biological driver should not be ignored; it’s often a primal driver that gets people to want or buy something even if logically they should do something else.

5. Reputation matters

Popularity can be generated quickly by a new, immediate change or huge sensation, but it doesn’t sustain when the “newness” dies down. Instead, it’s a business reputation that sustains popularity and keeps it going. Referrals, good opinions, recommendation all build and continue to spread awareness of a reputation. That continued cycle solidifies a market and customer retention over time.

6. Curiosity killed the cat

People frequently stop to look at something interesting and new. Curiosity is one of the key aspects of humanity that makes us different animals which typically run away from the unknown, not towards it. Ignoring people’s natural habit of being curious about the new is literally leaving money on the table.

7. Keeping up with the Joneses

We seek validation from our peers. And that feeling comes in the form of acknowledgment from others when we appear to achieve a level of success or accomplishment. Products and services are one way that quick acknowledgment is achieved from peers. A business using this theme frequently sees its popularity steadily go up.

Businesses can use other methods for successful merchandise management, but the seven areas above have proven to be the ones that have consistent returns. Understanding the science behind these areas gives a business far more ammunition in sales, and it’s a lot better than just building mousetraps.

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