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With how important social media is to our daily lives, it comes as no surprise that there are a ton of social media platforms being used today. Not just by regular people, but hundreds and thousands of brands and businesses.
This is because social media platforms are more than just websites and apps to socialize with each other. The ease of communication, the low barriers of entry in terms of cost, and the incredible outreach social media platforms have to offer to make it good for business and one of the go-to ways for businesses to grow their brand and prestige.
In fact, many brands today agree that social media platforms are a revolutionary way of advertising and marketing, and many of them have achieved proven success as a result. As such, social media marketing is a much more effective way of marketing than traditional means.
As there are a ton of social media platforms out there for businesses to choose from, there is one that sticks out from the rest. Considered to be one of the easiest, cheapest, and most efficient platforms for marketing, Twitter reigns supreme as most businesses’ favorite platform.
Many businesses agree that successful marketing on social media platforms, especially Twitter, is an essential stepping stone to growing your brand.
Here are a few reasons why Twitter is so good for business
A wider reach
One of the primary reasons why Twitter is good for business because of its immense user base, as well as the growth services like Twesocial, which help to organically grow your account. With over a billion active users, Twitter offers businesses a wide reach audience at a low cost. In fact, Twitter’s reach is so wide, that it completely blows the reach of traditional advertising out of the water.
The best part of all is that virality, and by extension, overnight success can be achieved with virtually zero cost. If you are lucky enough to post content that is both incredibly valuable and share-worthy, you might have more than a million new people who are aware of your brand in less than 24 hours.
Furthermore, Twitter also links you with the correct audience. Twitter does this by curating hashtags, which makes only relevant posts come out in the user’s newsfeed. This is great news for businesses as they can specifically target their audience niche with the proper use of keywords in posts.
Knowledge about customers
Aside from hashtags, Twitter also helps to gain information about customers by monitoring their likes and dislikes through an algorithm. Each user has their own preferences on what they want to see on their feeds, thus, Twitter learns about user’s preferences through an algorithm.
When a user’s preference has been identified, Twitter will start to recommend more related content to that user. That means by defining your brand and product on the social media platform, Twitter will identify you as a relevant source of posts for the relevant people, and will likewise recommend your page.
Best of all, you can also use analytics to further do your own market research on your audience to increase your Twitter followers. Through analytics, you can study their time spent on the page, which of your posts made the most impact, which advert made the most return of investment, and so on and forth. This in-depth access to customer knowledge has helped many businesses grow on the social media platform.
Drive traffic to the website
One of the reasons why Twitter is good for business owners agrees that Twitter is their go-to social media platform for marketing is because the platform drives traffic to their website’s official landing page and sales page. With Twitter, you can link your business pages to each of your posts and your bio, which means when someone is intrigued by your brand, they will naturally be able to access your main website right away.
This not only dramatically improves the traffic on your website and your overall sales conversion, but it also contributes greatly to your branding prestige as it actively raises your brand awareness as long as you keep posting great content.
Twitter grows all aspects of your business
Marketing on Twitter has brought great success to many businesses and has exponentially built brand awareness overnight for some of them. Twitter is so beneficial for business owners that many of them agree that owning a business account on the social media platform is the first step to growing your brand. That is because Twitter provides your business with exposure, cost-efficient marketing, and overall increased revenue.