According to Marketing Profs, the content marketing industry grew beyond the $300 billion mark last year.
Clearly, the ability to develop persuasive content has become a critical requirement for success in the marketing space.
After all, your marketing message is basically your brand talking to your prospects. The ability to tell them what they want to hear, in a way that resonates with them is thus a key differentiator for successful brands across industries.
The bottom line is that content writing and copywriting are both radically important marketing skills.
Be that as it may, when you can hire a copywriter, or even a team of copywriters, why should you invest in training other resources in this skill?
Before we answer that, let’s first understand the importance of training your employees.
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Why Train Employees At All?
The simplest, most straightforward answer to this question is because today, unlike a few years ago, you CAN train employees.
Unlike a few years ago, today’s businesses have access to world-class employee training tools that enable them to treat their employees with a delightful and impact-driven training experience, even with a low training budget.
Modern training tools like the learning management systems offer a variety of features that anyone, even someone with no prior experience in delivering online training, can employ to deliver engaging training.
For instance, a well known learning management system, Mindflash LMS features AI enabled capabilities that automate the personalisation of training for each employee.
Quality employee training has many benefits besides the obvious accelerated growth of your organisation.
For instance, did you know that a study showed that 76% of job seekers look for professional growth opportunities as a differentiator when they are comparing different opportunities. On the other hand, 40% employees said they will leave their organisation if they are dissatisfied with the training they receive.
Considering the high costs involved in hiring new resources, employee training can help your business save some serious cash by boosting employee retention.
Now that we have understood the importance of employee training, let us see why copywriting is the one skill that is beneficial for everyone in your marketing department.
Why Train Marketing Resources In Copywriting?
Reason #1: Copywriting Is The Lifeblood Of Any Marketing Strategy Or Technique
Want better SEO? Work on generating better content.
Want better social media engagements? Produce more engaging content.
Want better conversions? Write more persuasive copy.
Sure, there are several other factors that determine the success or failure of these marketing efforts, copywriting is the one factor that is common in all of them.
With better understanding of copywriting, your SEO or paid ads resources will be better able to understand the difference a great copy makes, and will even be able to come up with their own versions of high converting copies.
Even if that doesn’t happen, you can rest assured that any copy you publish will have to go through a number of trained eyes that understand copywriting, making sure that it’s nothing short of brilliant.
Reason #2: Have Many Brilliant Copywriters, and When You Need Them, Many Brilliant Copy Options
When your whole marketing team is trained in copywriting, you can rest assured that you will never have a dearth of brilliant copies to choose from.
This means, your business will never stop producing brilliant, conversion-focused copies even when you don’t have a dedicated resource for the job.
Reason #4: Your Employees Will Thank You
The best part about learning copywriting is that it’s not a time consuming undertaking. With just a few weeks of practice, even inexperienced people can begin producing superb copies.
This easily learnable skill will also contribute to your marketing resources’ individual growth are better marketers.
Copywriting is the one skill that will not be mastered by algorithms in the coming years, unlike most other aspects of marketing on the web. Keeping that in mind, having an army of resources that understand copywriting can prove to be extremely advantageous for you business.