Marketing and customer service should never be separate entities. When you can combine these two schools of thought, you’ll build a solid rapport with your customers.

As such, they will be more likely to do business with you for years. So what should you know about combining these to services for success?

Read on to learn more about marketing and customer service and how combining the two can help your company thrive.

1. Customers Need to Know That You’re Accessible

So what makes combining marketing and customer service so crucial?

For one, it lets your customers know that you are reachable and reliable. You must have an internet presence in this day and age to stay on people’s minds. When you’re always transparent and findable, they’ll feel more comfortable coming to you with questions and concerns.

When you combine this accessibility with professional, stellar customer service, people are more likely to tell their friends about you and leave you glowing reviews.

2. Brand Consistency and Recognition Are Essential

Customer service and marketing never need to be separate, because, at the end of the day, both reflect your brand. Take the restaurant Chick Fil A for instance. This fast-food restaurant is known for its stellar customer experience.

While fast food is notorious for rude, snippy, subpar service, Chick Fil A employees are known for their politeness, cheery disposition, and accuracy with orders.

When your brand is known for solving customers’ problems and offering stellar service, word will spread and your customers will begin doing your marketing for you. Nothing is better than a strong reputation, and excellent customer service, combined with strong marketing, will help you keep your name clean.

3. Artificial Intelligence Can Automate a Lot of Your Tasks

Today’s marketing is so beneficial because you don’t always have to be so hands-on. Once you set some of these processes into place, you can begin automating them to do much of your marketing and customer service.

Artificial Intelligence (AI) is one of the newest technologies that has revolutionized both marketing and customer service.

For marketing, you can use AI to siphon keywords and use them in your content to grow your Google rankings. With customer service, chatbots can handle a lot of the day-to-day customer concerns that an employee would usually have to address. Using chatbots helps you to lower your overhead costs and help people around the clock.

When you can create a solid marketing automation customer journey, you stand a better chance of converting sales. There are several processes you can automate that smooth out the customers’ journey to bridge the gap and increase your profits.

4. Content Builds Your Credibility

Content is king, and this form of marketing happens to go hand in hand with customer service.

Focusing on content marketing will help you grow a rapport with your customers. When you provide them with valuable, knowledgable content on the front-end, they are more likely to trust your customer service on the back-end.

Quality content builds lifelong credibility and loyalty with many customers as long as you remain consistent. You can’t put a price tag on this level of credibility, and you should consistently shoot to make content that hits the mark in inspiring and informing people.

Hit your marketing plans on all fronts, from social media content to YouTube channels, podcasts, eBooks, or any other content that makes sense for your brand and area of expertise.

5. Buyer Personas Help You Know Your Customer Better

Quality marketing requires you to do in-depth research into your customer that ultimately helps you to know them better. When you know how your customer thinks and what they are looking for, you’ll be more likely to fill those needs on the customer service end.

This way, you won’t be arbitrarily solving problems on a day-to-day basis. Instead, you’ll be serving people’s individual needs and hearing their concerns. Understanding your shoppers’ motivations will inform you of what you can do to make a situation right for them if hiccups occurred during the sales process.

6. Customer Service Acts as an Ambassador to Your Brand

The agents that you hire for customer service act as an ambassador for your brand as a whole. They’re the ones “on the ground” so to speak, and are dealing with the actual needs of your customers, rather than just focusing on the macro aspects of your company’s brand.

Use your customer service agents as information gatherers, so that you can keep learning how to better serve your customers. When you understand what makes them tick you can use this information to perfect your marketing.

This is where things like customer surveys become so handy.

7. It Keeps Strong Expectations

Customer service is where your standards are set. You’ll want to make sure that every customer leaves your presence satisfied.

When you hold yourself to these standards, it’ll only strengthen your brand for the long haul. Your company’s goals will remain properly placed, and it keeps your company enthusiastic and always looking to serve.

Combing Your Marketing and Customer Service to Win Big

Marketing and customer service will help you to grow your brand and company. Combining these aspects is a recipe for success no matter what company you run.

Ultimately, you should look into hiring a marketing professional that can help you create the best strategies. This way, you’ll get the best of both worlds and connect with your customer.

Use these tips and check back for more info on marketing and customer service.