Did you know that around 44% of Americans aged 18 to 29 use perfume?
While so many people use perfume on a daily basis, there is still much variation in how much different perfumes cost. Even further, different types of scents, like eau de toilette, have their own price points as well.
Why is perfume so expensive for consumers? How is perfume made, and where do perfume ingredients come from?
Keep reading as we explore these questions, and more, below.
Considering the Types of Scents Available
When it comes to perfumes, not all perfumes are actually perfumes. If you’re not familiar with what we’re talking about, there are five main types of scents you can buy:
- Parfum (perfume)
- Eau de parfum
- Eau de cologne (cologne)
- Eau fraiche
- Eau de toilette
Each of these has a different concentration of the actual “scent” diluted in alcohol or water.
Perfume is one of the best options for people that want lasting scents because it actually has one of the highest concentrations of these oils. Perfume is also usually a little oilier overall, and certain types are able to last for as long as 24 hours. As a result, however, it also makes it the most expensive option out of the group.
So, Why Is Perfume So Expensive to Buy?
Part of the reason perfume is expensive is that those oils that make it smell so good can be a little pricey. Aside from simply having long-lasting power, perfume is also expensive for a few other reasons.
When it comes to selling perfume, there are many things that go into the entire process. These include:
- Creating the perfume
- Designing the packaging
- Obtaining a licensing fee
- Organizing sales and marketing commissions
- Manufacturing overhead
- Retail and distribution fees
If a company has to pay a lot of money for advertisements, focus groups, and other things that go into the overall distribution plan, this means they will need to charge more money for the perfume to make a profit.
Bigger companies are able to do this especially well because they know that with the right marketing plan, they can get more sales.
They are also going to move larger amounts of perfume, which also costs a bit more. All of these smaller fees will add up to a large amount that they need to cover with higher sales prices. It’s all about turning a profit for the business.
To save a little bit of money, you can always check out a wholesale perfume provider to buy from.
Purchasing the Right Perfume for You
Why is perfume so expensive? Simply put, it’s because there are a lot of background factors that go into the manufacturing, distribution, advertising, and licensing that we don’t see as consumers.
The best thing that you can do is find a perfume that works within your price point and is one you enjoy wearing. There are a lot of varieties out there, so you’re sure to find a scent that works for you!
Did you find this information helpful? If so, be sure to take a look at our other beauty and health-related articles next for more tips.
