Find the best life insurance company, and you’ll feel a sense of permanent security from whole life coverage. By offering death benefits permanently, it stands out from other, term-based options that expire after the year limit is up. But, with lifetime coverage and many interesting financial options like cash value—whole life insurance is a strong staple in the life insurance industry.

Because many insurers know this and offer a permanent life insurance package to match, it’s important to know just who to go to with your coverage needs. Whole life insurance packages already come with premiums that are higher than term life, and that means that shoppers should be careful when choosing a life insurance policy that takes this lasting, permanent form. It’s a commitment.

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With the right insurer, many millions of people have found whole life insurance to be a real convenience and benefit as they borrow against and accumulate cash value. These companies are best-in-class for whole life insurance:

Best Whole Life Insurance Companies

  • Overall: MassMutual
  • Most Respected: Northwestern Mutual
  • Greatest Options: New York Life
  • Most HIV-Friendly: Guardian Life
  • Best for Riders: State Farm Life
  • Military Choice: USAA Life
  • Best Prices: Protective Life


  • Respected by consumers
  • Excellent online security
  • Generates savings

MassMutual has a wonderful reputation with customers and AM Best where they have an A++ rating. Many of their policies have the option to receive dividends to use for paying premiums or for other options, and their plans can also generate savings during your lifetime.

Northwestern Mutual

  • Solid insurance reputation
  • Great customer service
  • Policies may pay dividends

Consumers trust Northwestern Mutual because over 96 percent of them stay with their plans from year to year. Northwestern has policies and premiums that can never change over your entire lifetime. And, it’s even better than taxes are deferred on policies with their cash value options which are “guaranteed to grow.”

New York Life

  • Virtual consultations
  • Varied customizations
  • Financial expertise

New York Life has over 175 years under its belt within the life insurance industry and stands tall with an A++ rating from AM Best. Through long-term protection for customers, annual dividends, and cash value options, they satisfy customers. Applicants will also see that their premiums can be customized to fit their life, and they never increase.

Guardian Life

  • Terrific reputation
  • HIV- and condition-friendly
  • A++ rating from AM Best

Guardian Life is a rare gem within the insurance world. They’ve been around a long time, but, unlike other insurers, they offer policies to people with serious conditions that are often excluded from the benefit and privilege of insurance—like those with HIV. They are a terrific choice overall with that same A++ rating from AM Best.

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State Farm Life

  • Licensed in most states
  • Comprehensive policy list
  • A diverse number of riders

Founded in 1922, State Farm may be younger than other options on this list, but they are no slouch. But, with choices of single premiums, level premiums, limited pay, and more, their policies are quite diverse (and often more customizable than older insurance companies). The rider choices are just as rich with waivers for disability, guaranteed insurability, and even accidental death.


  • Specialized for service members
  • Clear website and instant, free quote
  • Reputation for being helpful and caring

USAA brings its sterling reputation to members of the military, veterans, their dependents, and families, making it a great choice for some with service experience in their background. In its options, USAA gives whole life insurance that can pay for final expenses, leave legacies, and cover estate taxes.

It also gives ways to care for family members with special needs as well as free assistance to your family after you pass away. Policies can also be purchased as gifts to your children and grandchildren.

Protective Life

  • Useful online experience
  • Competitive premium pricing
  • Great options for with older applicants

Protective has an A rating from AM Best for good reason. It’s well-liked for its ability to give fair and competitive rates to people in their sixties just like those who are in good health. Premium payments can be level, and death benefits are guaranteed (sometimes with cash value growth that doesn’t need to be taxed).

Choose Your Insurance With Sproutt

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With all the options you have for choosing a life insurance company and whole life coverage, it can be helpful to use an online tool for getting started with the quote process.

It’s easy to use Sproutt to search for whole life insurance because they aggregate quotes and policies from all the leading insurance companies. You’ll find one that fits your lifestyle, needs, and financial goals without trouble, and you’ll check the life insurance of your list in no time.

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