During the pandemic when everyone was locked down in their houses and couldn’t leave, even if they wanted to, some clever businesses were cashing in on this. Everyone reverted to the internet to start shopping and buying things they had never even purchased before. People had a lot more time as they stopped their commutes to work and set up home offices, couldn’t socialize so took to the internet instead and spent more time with their families. So, it’s interesting to see what online businesses boomed during Covid, here are some of the most popular…

Online Sex Shops Boomed

Online sex shops boomed

The more time people spend at home, the more they have time for other activities and trying out new things. There was a rise in online sex shop orders, as couples had extra time in the morning and evening to take it to the bedroom, and those living on their own had more ‘me’ time for masturbation. More online sex shops were popping up and those who already existed got more orders. After lockdown and the pandemic, there were more pregnancies due to everyone being locked in and having time to get jiggy.

All the restaurants were closed during the pandemic, meaning supermarkets were selling out of lots of items. Online orders were useful for those who didn’t want to leave the house due to being high risk or living far out. It was easier to order food shops online than come into contact with others in the supermarkets while trying to keep a 2-meter distance and wearing masks.

Food Delivery Services Were Relied On

Food delivery services were relied on

During the pandemic, all restaurants were closed and people were still working, so not everyone wanted to cook every single evening of the week. Delivery services like Deliveroo were non-stop with some restaurants opening for takeaway. Small coffee shops did the same and weren’t exactly booming but were trying to stay afloat by relying on customers out on their daily walks.

Hand Sanitiser Product Became The New Must-Haves

Not surprisingly, hand sanitizer companies were popping up everywhere and the companies that already sold them were selling out. The bacteria panic was real and nobody would leave the house without their sanitizer, this was one of the only items making people feel safe when they left their houses, along with their masks.

Alcohol Stores Replaced Pubs And Bars

Alcohol stores replaced pubs and bars

The longer we were locked in during the pandemic, the more we wanted to drink. Bars and pubs were closed meaning liquor and alcohol stores were the only source of alcohol, and lots of people dealt with the lockdown with alcohol. The UK culture relies on going out for fun on the weekends and drinking, so many people found this difficult and were drinking their sorrows away at home.

It isn’t too surprising that these industries have boomed during the pandemic and it was a good time for them to cash in. Many smaller online businesses were also created during the pandemic and are now still successful, due to all the mayhem. We still aren’t sure what the future will hold and if a lockdown like the first one will happen again but these businesses are likely to start cashing in again if this does happen.

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The Unbreakable Rules of Social Media Marketing

The buzz surrounding Social Media Marketing would seem to suggest that it is the ideal way for any individual or business to increase their online presence.

Now, Social Media Marketing (SMM) firms are springing up like mushrooms and devotedly spreading the message of the importance of social media like Facebook and Twitter.

But is this form of marketing worth the hype? One thing is for certain; social media has now indeed become a favourite choice of platform for marketing a plethora of products and services.

But to succeed in the highly competitive SMM arena, one has to go far beyond the so-called tried and tested methods of “community engagement” to turn the marketing campaign into a success. This is where the golden rules of marketing come into play.

The unbreakable rules of social media marketing

So what are the fundamental rules that can lead to a successful SMM campaign? These are not overly complicated or time-consuming methods, but simple ways that are often ignored by marketers.

Rule 1: Content is king

Yes! Marketing on social media is unlikely to succeed by posting fluff content with little or no value. To gain attention from the audience, your content needs to be unique and through provoking.

The ideal way to engage the audience while building your brand reputation is by posting quality content on a regular basis, which is not just a collection of information from other websites.

Try to match your content to your product and your market, as this will have the most chance of being well received by your audience as well as generating revenue.

An example, this post on The Canvas Factory blog, about photographic techniques. Great match to the product and the audience, no doubt it performed well.

Rule 2: Listen more

Far too many social media marketers are involved in making posts on such a frequent basis that they forget listening to the feedback of their audience. Y

our marketing campaign will fall flat on its face if it does not aim to build a rapport with the public and fails to deliver what they want. It’s very easy to buy likes on Facebook but getting people to participate on posts or conversations is an entirely different ballpark.

Rule 3: Be genuine

You’re probably saying to yourself “what’s up with all these clichés?” but this rule is as important as any other. You would want your marketing campaign to be community driven and genuine in its approach.

What does this mean? It means you’ll have to interact with the audience as a human and not a corporate gizmo. If you truly want organic likes and followers, your marketing strategy better involve prompt replies and round-the-clock help.

A great example of failing to be genuine can be found in the ‘Fresh in Our Memories’ promotion from Woolworths on Anzac day. Huge backlash, huge miss.

Rule 4: Expand your reach

Don’t just put your all your money on Facebook, Twitter, and YouTube because there are dozens of other social networking sites that you can leverage.

To make the most out of your Social Media Marketing, utilize different platforms like Instagram, Pinterest, Google+, Tumble, and others. You may be shocked when you find out how much all these lesser known social networking sites can contribute to the growth of your online presence.

Rule 5: Give it time

If Rome wasn’t built in a day, you shouldn’t expect your brand to be known throughout the world at the same time. No, you’re not building a city but what you’re doing is going take time and effort.

An effective SMM strategy always focuses on attaining long-term results and seeks to establish a reputation by consistent service. If you can prove that your business is trustworthy, followers will automatically increase.

Final words

If you follow the five unbreakable as mentioned above with a passion and have the presence of mind to adapt to changing scenarios, it shouldn’t take you long to establish your business as a reputed online identity.

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