Have you ever heard of companies using shady tactics to rise to the top of Google’s search rankings? This is known as black hat SEO, and it involves the manipulation of search indexes.

White hat SEO, on the other hand, is a set of approved methods of boosting your website’s search ranking. It always pays to do things the right way, and white hat SEO tactics have proven to be effective.

Not only does white hat SEO work, but it also helps you avoid the consequences of using black hat SEO tactics. Once a search engine discovers that a company is using black hat SEO tactics, the consequences usually end up knocking the company far down the search results.

In the article below, you’ll find a list of white hat SEO tactics that can help your website move up the search results page. Read on to learn how to use white hat SEO for your business.

Internal Linking and Backlinking

Internal linking refers to links that go from one page of your website to another page of your website. It’s one of those SEO tips that’s easy to implement and surprisingly effective.

These links help Google navigate your site and connect one page to the next. Backlinking, on the other hand, is when another website links back to your website. When a lot of sites with high domain rankings link back to yours, Google sees your website as an authority on a given topic.

The more you learn about SEO tricks, the sooner you’ll be able to get more organic traffic on your website. Staying up to date with Google’s algorithm changes is another way to ensure you always know how to rank higher on the search results page.

Posting Fresh Content

One of the best ways to start with search engine optimization is to post fresh content. This content must be original, engaging, and optimized for the keywords you want to rank for. Blogs, use cases and landing pages are great examples of the kind of content you can post to get fresh keywords on your website.

Optimizing New Posts for Keyword Content

When you create a new blog post, you have to make sure that the keyword appears in the URL, the headline and the meta description. SEO best practice is to use the keyword in the first and last paragraph of your article as well. An SEO company can help you identify areas of your website where you may need to add keywords to the meta descriptions or headlines.

You’re Ready to Start Using White Hat SEO

Now that you’re familiar with some of the tools of white hat SEO, you can put them into practice at your company. When done correctly, white hat SEO can be an effective way to get more traffic to your website.

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