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There are millions of websites on the World Wide Web. If you’ve got a website, you want it to stand out from the crowd for all the right reasons.
When users land on your website, are they bouncing away before checking out your products? If users aren’t staying on your page, it’s often because of a poor user experience (UX).
Keep reading for more information about user experience and why good UX design is important for your website.
What Is User Experience Design?
UX design is the design that affects the experience users have when on your website. A good user experience is the difference between selling and not selling your products. If a visitor to your website has trouble using the site, they’ll move on to another website that offers the same products or services.
Bounce rate measures the number of users who land on your website and don’t do anything. A high bounce rate indicates users aren’t having a good experience when they get to your site.
Good User Experience Design Improves Search Engine Rankings
You already know a good user experience increases conversions (sales) on your website. Good UX design also improves your SEO (Search Engine Optimization) rankings. This is because a good user experience and low bounce rate improves organic searches.
Google’s search algorithms take user experience into account when ranking websites. A great user experience coupled with strong SEO attracts more people to your page.
A well-designed website increases revenue because visitors have an easy time navigating the site. Good UX design keeps people on the site clicking around and investigating. The longer someone’s on your site, the more likely they are to buy your products or services.
It’s essential to have good UX design right from the launch of your site. Partner with a software development services company that has experienced, human-centric designers. They’ll create an intuitive, easy-to-navigate website that fosters sustainable growth and increases customer loyalty.
It may seem expensive at the outset but it saves you money in the long run because you avoid costly redesigns of your website. Experienced designers do extensive user experience research and testing before launching the site.
Good UX Design Creates Trust
Website visitors won’t buy from your site if they don’t trust it. Good design is crucial for trust. If a site feels spammy with small generic text and lots of pop-ups, visitors won’t stay.
Clutter, long load times, and complex layouts indicate bad UX design and visitors won’t stay on that type of site. You need a functional interface that’s simple to use with easy-to-read font sizes and colors. You want a clean look that functions well, especially in the checkout process.
Provide a Great User Experience for Increased Conversions
A good user experience translates to higher search engine rankings, lower bounce rates, and increased conversions. Bad UX design is a disaster for any website. Make sure you use experienced designers when it comes to creating your website.
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