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You built a fantastic website for your small business, but it just isn’t getting any traffic. What’s wrong?
Often, business owners need to improve their technical SEO. Technical SEO refers to the process of improving the technical aspects of your website.
This differs from on-page SEO, which is SEO as it relates to the written content on your site. If you need to learn more about technical SEO, and why it matters, keep reading.
Make Sure Your Website Is Secure
The first step on your technical SEO checklist is to make sure your website begins with https, not http. The extra ‘s’ represents secure and is essential for any business website.
If your website isn’t https, you should upgrade or purchase an SSL certificate through your domain or host. An SSL certificate will protect passwords, personal details, credit card numbers, and usernames.
Many customers won’t trust a site that’s not SSL, and Google doesn’t look favorably on them either.
Improve Page Speed
How fast is your website? Site speed is a key factor in technical SSO, but it also matters to your customers.
The slower your page loading speed, the higher probability of bounce. Simply, this means customers won’t wait for a slow website to load—they’ll return to their search results and visit another website instead.
You can improve your page speed by upgrading your domain hosting, compressing large images and files on your site, or work with a technical SEO consultant for more help.
Check Your Navigation
Without proper navigation, a ship will be lost at sea. The same goes for your website.
Both Google and your customers depend on the navigation of your site to figure out which pages are important and to find out important information. If your site is hard to navigate, this can hurt you from an SEO perspective.
You can improve navigation by streamlining your site’s categories and making sure they make sense. Also, include obvious links on your homepage to your contact us, about, and opening hours pages, so customers can find them fast.
Is Your Web Design Responsive?
Look at your website on a variety of devices, such as smartphones, tablets, and laptops. How does the formatting look?
Your business website needs to be mobile optimized, meaning the format automatically adjusts to fit into the size of the device it’s being viewed on. Otherwise, your site might be hard to read and scroll through.
If you’re using an older website that doesn’t work well on smartphones, it’s time to upgrade. Look for a local SEO consultant who can help—visit for more SEO help.
Use These Technical SEO Tips to Improve Your Business
Are you ready to rank higher on Google, increase sales, and generate new leads? If so, it’s time to improve your technical SEO.
Use the tips above to get started and make some behind-the-scenes improvement to your website. Or, work with a technical SEO company who can make changes and improve your SEO rankings.
It may take some time to fully understand technical SEO, but it’s worth it if you want to reach page one on Google.
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