The value of the CMS market is expected to reach over $120 billion in the next five years. Although a few key players seem to dominate the market, new platforms are constantly throwing their hats into the ring.

Content management systems are integral to so many businesses and websites today. The problem is, with so many out there, it can be difficult to separate the wheat from the chaff. So how does one decide which one is really right for them?

To make the task a little bit easier, today we’ll be shining a light on one CMS in particular: Sitecore.

Sitecore, an impressive end to end CMS solution, has for the past 10 years ranked as a leader in the realm of CMS by Gartner. Let’s take a deeper look at what it’s all about.

Sitecore: Key Features and Capabilities

There are several different features Sitecore offers that make it a robust option for those looking for a CMS. Or should that be CXP?

Sitecore refers to itself as a Customer Experience Platform. So what’s so special about it?

Insightful Analytics

Many marketers (and non-marketers alike) find themselves choosing Sitecore over its competitors because of the depth, quality, and personalization of the insights it offers its users.

Rank visitor interactions, track the path leads take throughout your site, easily geolocate customers. Sitecore lets you do all this and more.

If you’re looking for ways to further strengthen the already powerful marketing features Sitecore offers, read more on the Sitecore marketing boost.

Easy Customization

Sitecore is an ASP.NET-based CMS. What does this mean, exactly? Essentially, it means that Sitecore’s code is open source. This means its users can have complete control over every aspect.

Its easy customization is an attractive prospect to businesses or web publishers who want a completely personalized CMS. Just be prepared to put in the work to get it just the way you want, or pay someone who will.

User-Friendly Interface

Despite its endless capacity for customization, most users find Sitecore extremely easy to navigate. Indeed, in terms of intuitiveness, it has made huge strides in recent years.

Even the least tech-savvy users will find its interface comfortingly familiar, due to the similar look and feel between its desktop and a Windows desktop. Its end to end and streamlined nature also scores points for usability.

The Long and Short of It

Like many content management systems, Sitecore has many attractive attributes, as well as some minor hurdles to overcome.

All in all, though, it’s definitely a powerful CMS with an extensive range of features. What really makes Sitecore stand out from the crowd, however, is its customizability, something its users and developers alike seem to be very satisfied with.

For more compelling content on all the latest in the world of tech trends, new software, and information science, check out the rest of our technology section.

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