How can I get my target demographic to recognize my brand? That’s a common question for marketers.

There are a variety of answers to this age-old advertising dilemma. One of the newest and most successful methods of reaching customers is through influencer marketing.

What is influencer marketing, and should your company work with influencers? Keep reading to get the answers to all of your influencer marketing questions.

What Is Influencer Marketing?

Influencer marketing is exactly how it sounds. Brands create partnerships with influencers. Influencers promote businesses, build awareness, and increase sales.

An influencer is a person of power. They may have a large following on social media, a celebrity, or an industry leader who people turn to for advice. Influencers actively engage with their fans or followers.

With the popularity of social media, influencers no longer have to be A-list celebrities. They are bloggers, reality stars, and industry leaders. Anyone with a strong social media presence can influence others. This type of person is a social media influencer.

Businesses partner with social media influencers to impact the purchasing decision of their followers. The influencer takes photos or videos using products and voices support for a brand. Hotels and restaurants sponsor influencers to come to their property and document their stay.

The Benefits of Influencer Marketing

The success of influencer marketing is why brands are projected to spend up to $15 billion on influencer marketing by 2022.

Partnering with influencers allows brands to connect with target demographics. An Instagram influencer has the power to reach millions of people, depending on how big the following. When influencers use specific products or promote a company, they rapidly increase brand awareness.

Influencer marketing isn’t only for Instagram. About 40% of Twitter users claim they purchased a product after seeing a Tweet from an influencer.

Large corporations can spend thousands on top-name influencers. But small businesses can also connect with local influencers to increase their market share. Restaurants can seek out local foodies, and new stores can invite residential bloggers to their grand opening. Software companies are launching and constantly improving their influencer marketing tools like Humanz, Grin, and Dovetale to allow customers to find the right influencers to partner with using filters based on their niche, location, engagement rate, etc.

That’s why influencer marketing is so successful: it can be applied to brands of all sizes and all industries.

The Future of Influencer Marketing

Influencer marketing is one of the newest ways businesses are advertising their products and services. While the dynamic of influencer marketing may change as technology develops, the future looks bright.

With more people using social media every day, the power of influencers is projected to grow. However, the platform influencers use may vary.

YouTube was once a primary source for influencers but was quickly replaced by Instagram. Instagram is currently the champion, with one billion monthly active users. But TikTok is gaining in popularity and could become the next hotspot for influencers.

Stay Updated

What is influencer marketing? It’s a way for brands to push their products and services to key demographics.

What is a social media influencer? A person who partners with brands to market their products to their following.

So, now that you’re up-to-date on the world of influencer marketing, what other knowledge are you looking to learn? Continue browsing our blog for more current events and technology trends.