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Are you wondering why your marketing isn’t bringing new customers? It might be time to change strategies and focus on what your customers really want.
Inbound marketing is the perfect choice for companies looking to provide more value to their clients. In fact, companies say that inbound leads make up 50% of their total business.
The question is, what is inbound marketing, and how do you create a good marketing strategy? Keep reading to learn the answers to those questions.
What Is Inbound Marketing?
Getting people to buy from your company is hard on the first visit. People have no reason to trust you when they first visit. The process of inbound marketing is what gives them that trust.
Inbound marketing is the process of using digital technology to handle leads for your business. Your goal is to create a sales funnel that nurtures your relationships and provides values to potential customers.
Nurturing your customers helps you save money on advertising. Instead of focusing on volume and hoping you get a sale, you focus on providing value. Doing this will give you a better return on your advertising dollars.
What Is the Inbound Marketing Process?
Knowing to nurture your customer relationships isn’t enough to develop a solid inbound marketing strategy. Make sure to follow the three-step process below to build your inbound marketing process.
1. Attract Your Customers
You can’t grow a customer base by showing your message to anyone that looks. You need a strategic method to get in front of the people receptive to your products.
This phase of inbound marketing involves creating customer personas of your ideal customers. Create as many personas as you need during this time. You want to be able to get inside the head of your customer, so you know how to craft your marketing messages.
2. Focus on a Problem
Once you have a better understanding of who your customers are, you need to understand what problems they face. Ask yourself how your products will solve their problems or provide them the entertainment they’re looking for.
Your answer might be different for each customer persona, so don’t create one message for everyone. Create campaigns specific to each customer persona you create.
Of course, it isn’t always easy to create great marketing messages. Get in touch with a firm like Inbound Things to get better messaging for your products.
3. Provide Value That Solves Problems
Once you narrow in on the problems that your customers face, you can start providing value. You can do this with a freebie or information that helps them when a smaller issue they have.
Your goal is to build a long-lasting relationship where you always provide value. Doing this builds trust and makes customers more likely to buy high-value products from your business.
Start the Inbound Marketing Process Today
Now that you can answer the question, “what is inbound marketing?” you’re ready to set up your new marketing funnel. Don’t waste your time marketing without a plan. Follow the inbound process to start converting your inbound leads to new customers.
If you want to know how to use tech in your marketing process, keep reading our blog. Our latest posts cover the newest tools you need to get the job done.