Cooling is an indispensable part of many industrial processes. An industrial cooling tower is the heart of any industrial process that necessitates cooling as a course of action. Cooling towers are used to cool water in large volumes. These are specialized heat exchangers where water and air are brought into contact so as to bring the water’s temperature down. 

Although cooling towers help to make a plant’s indoor environment cooler, if left untreated, these can become home to various harmful types of bacteria like Legionella and may also become susceptible to scaling, organic growth, and corrosion. This will not only mean unhygienic conditions for the workers but may also lead to reduced plant productivity and the need for expensive equipment replacements down the road. This is when you may need the help of specialists. Branded companies like Merus can help you fix any problem with the cooling tower, so your industry can keep running safely and efficiently. 

But how exactly does the cooling tower water treatment system works and what does it control? Let’s find out.

Cooling Tower Water Treatment

Treatment for a cooling tower includes an arrangement of technologies that work to eliminate all the damaging impurities from the feed water, circulation water as well as blowdown. It can help control and regulate alkalinity, hardness, iron, organic matter, silica, sulfates, TDS and TSS.

What and how these technologies are employed to treat a cooling tower depend on many different things, including 

  • Type of cooling tower (open or closed loop)
  • Quality of the feed water
  • Chemistry of the circulatory water
  • Recommended quality requirements for the cooling tower

How does it work?

Based on the above and other parameters, a treatment system for your cooling tower may include the given steps –

Cooling tower makeup water intake

It may not be always needed depending on the water quality, but when needed, the technology used removes silica and hardness and the pH level of water is stabilized.  

Filtration and ultrafiltration

In this step, the cooling tower water is filtered to remove the suspended particles. 

Ion exchange

Ion exchange resin refers to a softening process. It is suitable for makeup water that contains dissolved salts. The process removes magnesium and calcium ions while replacing

them with sodium ions. The advantage of sodium ions is that they form highly soluble salts, which don’t precipitate and hence don’t cause scaling.

Chemical addition

Different chemicals to neutralize the acidity of water, checking the growth of microbes, scale inhibitors etc are added to further treat the water. 

Side-stream filtration

A side-stream filter is any filter that is used to clean a portion of the water in a cooling tower. A side-stream filter is used to filter a portion of the water continuously. This principle behind this technique is that the constant removal of particles keeps the system clean.

Blowdown treatment

When water evaporates from the cooling tower, the dissolved solids like silica, calcium, chloride, magnesium,  etc persist in the water that is recirculating. The concentration of these dissolved solids keeps increasing as more water evaporates. Too high concentration leads to the formation of scales and may also cause corrosion problems. The problem is solved by replacing the concentrated water with fresh makeup water. 


For an industry to keep running efficiently, it is important that due inspection of each of the component is carried out on a regular basis. Proper treatment of cooling tower water system is very important for both the safety of the workers and the manufacturing process to keep running smoothly. But you should only trust experts in the field so that no compromise of any kind is done.

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6 Reasons Why Your Website Sucks (and What You Can Do About It)

Have you ever browsed the website of a big company like Dell or Samsung? Were you impressed with how easily you found what you were looking for, despite the all the complexity of their product lines? I guess you probably were. These websites are built to the highest of professional standards. And as a result, the user experience is seamless.

But all too often, startups fail to emulate the seamlessness generated by the big companies. What seems like it should be straightforward and easy turns out to be a lot more complicated than they imagined. Here are some of the reasons why your website sucks and what you can do about it.

1. Boring headlines

In a world that’s full of low brow content and click-bait, it can be hard for your business to compete. People will click on titles that they find the most titillating, rather than the most informative. Titles which aren’t attractive aren’t going to attract much attention on the internet. They might interest specialists, but not the general public.

Making the titles on your website sexier is an easy first step to making your site more attractive. The next step is to include interesting images and perhaps infographics to reel in even more people. Often it’s just about keeping up with what others in your industry are doing, just to enable you to compete.

2. No blog

If you’ve spent any time browsing the sites of smaller companies, you’ll have noticed a trend over the last few years. They all have blogs. No longer is blogging reserved for foodies and disgruntled youth. It’s a tool that practically everybody is using to drive traffic to their websites. But why?

It all comes down to content. First off, search engines love new content. In fact, they take it into consideration every time they calculate your site’s ranking.

But also, the people looking for your product will probably want to read more about it. That’s why you’ll often find blogs on the sites of companies that sell complex products.

Legal firms, for example, make a point of running blogs that explain how their processes work in layman’s terms. It’s all designed to be helpful, accessible content for potential customers.

3. No website marketing plan

Your website is like the display window at the front of a department store. It’s the public facing part of your business. And it’s got to look good. But all too often, startup websites aren’t fronts for their brands. They’re generic templates that look as if they’ve been thrown together in five minutes.

Building brand identity through your website is an essential part of building a successful business. Because it’s your website that the public and other businesses see, this is what defines you. That’s why it’s so important that it’s good.

Take a couple of hours thinking about exactly what information you want to communicate through your website. What should it be saying about your business? And are there any graphics or logos that you should include to make it consistent?

4. Being too modest

The internet is full of people unashamedly screaming out for attention. Sometimes what they have to offer is good. But most of the time, the content itself is far from ideal.

The problem for the startup, however, is being heard above the noise. This is challenging enough in itself. But often startups will be further hamstrung because they are too modest to seek publicity.

The key to generating interest in your website is to tell your story. It doesn’t have to be War and Peace, of course. It just has to be the story about why your company is unique.

Customers are most interested in your story than you realise. Stories are what draws them into your firm’s brand. It’s what gives customers an affinity with you do. And it’s what gives them something to believe in.

If your startup is an ethical company, you can build this ethical aspect into your brand by telling a story. Perhaps you wanted to set up a chain of healthy, fast-food restaurants because you objected to what the big corporates were doing. This is the type of story that people can really get on board with. And it’s the sort of thing that will align them with your brand.

5. Failing to list on established sites

Even if you do everything right, your website may still get lost in among the billions of pages on the internet. That’s why it’s worth using more established sites to get a leg up.

The first thing that you can do is make comments on other sites. The goal here isn’t necessarily to build links. It’s to create engaging, helpful and meaningful content that will build reputation. As your name floats around the internet, this will divert more traffic to your website and help improve its visibility.

The second thing that you can do is write articles and try to get them published on other websites. This will mean that more people will come into contact with your message. And more potential customers are likely to want to know more about you by going to your website. Guest blogging is an excellent way to get your site known to another site’s audience.

The third thing that you can do is connecting your site through popular social media channels. Facebook, LinkedIn, and Twitter are all being used right now by businesses to promote their websites and their content.

6. Failing to use pay-per-click advertising

In the early days, very few people will visit your site, if any. The majority of your business will be done through word of mouth and recommendations. But there are limits to that kind of growth in a digital economy. And that’s why pay-per-click advertising is so important.

Essentially, PPC funnels interested customers to your website, dramatically increasing traffic. PPC is moderately expensive for a startup. But it’s something that can be tapered down once you build your reputation and traffic increases naturally. Often PPC advertising pays for itself. Most small businesses will use something like Google Adwords.

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