Did you know that consumers only need to see a brand logo 5-7 times before they remember it?

Well, it’s true. That’s why you need to create a logo for your small business- you want it to be memorable. However, if you don’t know much about the logo design process, this may sound like a daunting task.

Luckily, we’re here to help with that! Read on to learn how you can design an amazing logo for your startup.

Consider Your Brand

The first step to creating a logo is thinking about what you want your brand to convey. After all, the logo is the thing that people are going to most strongly associate with your brand and remember when they’re considering your services. You need to make sure that the symbol you choose is both relevant to your services and simple enough to be memorable to consumers.

This means that you need to ask yourself a few questions:

  • What adjectives would you use to describe your brand? How can you convey the tone of these descriptors in your image?
  • Where are you going to place your logo (on your website, in your office, on your promotional products by teamconceptprinting.com, etc)?
  • How can you incorporate your brand voice into your logo?
  • What images will relate to the sorts of services that you provide?

Think About Goals and Objectives

Next, you’ll want to think about your objectives for making a logo. If you want to be memorable above all else, a minimalist aesthetic is probably the way to go. Using only simple images and one or two colors is a great way to stick in the minds of viewers.

However, if you want to convey a lot of brand information in your image, you may want something a bit more complex. These are the situations where you may want to add a short 2-5 word slogan to the bottom or side of your image.

You can have either a logo that represents your brand by showcasing your services or a logo that makes a joke based on your name. An example of the former is American Airline’s plane wing. Apple is a great example of a successful logo that falls under the latter category.

Come Up With Concept Sketches

Once you’ve decided where you want to go with your logo, it’s time to create preliminary sketches for it! No matter what your level of artistic talent is, you can sketch out a simple design for your logo. This can be shown to professional designers later so that they can get a clearer picture of what you want.

If you have a bit more artistic talent (or have a colleague who does), you may also want to create a vector graphic of your logo!

Hire a Professional

Once you have a simple sketch of what you want your logo to look like, hire a professional graphic designer for feedback on your design. Not only will these people be able to provide expert advice, but they also will be able to help you refine and tweak your design. This is the first step to launching your logo and building your brand both online and in person.

Beyond the Logo Design Process

Now that you know all about the logo design process, it’s time to learn more ways that you can build a memorable brand and grow your business. Check out the ‘business’ tab on our home page to discover more articles about ensuring your success as an entrepreneur.

Good luck with your startup!

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Cortana for Xbox One Finally Released: Your Personal Gaming Assistant

Lucky summers for Xbox One users as they will be getting one of the much-awaited updates from Microsoft, the Cortana is about to be rolled out.
For those who have no idea what Cortana is, well, it is a Microsoft’s virtual assistant which lets you communicate with your device like "Siri" on Apple iOS and "Google Now Assistant" for Android. You can talk to your device by saying “Hey Cortana” and you can then give all the instructions through voice.

The purpose of launching Cortana is to integrate Windows 10 and the Xbox console. Though initially the update will not be available for Windows 10 but at a later stage, you will be able to use it with Xbox app on Windows 10.

Xbox Cortana

What to Expect

So how Cortana will change your gaming experience? How can it be of any help? Is it really a much needed feature?

Cortana is referred to as the ‘personal gaming assistant’. It will assist you in gaming, of course, but this is just the beginning. Right now, you will be able to use Cortana for gaming features only but in near future, it will work with other devices and will include a whole lot of other exciting features.

Cortana lets you communicate with your console over voice. It can let you find new games, turn on the Xbox, you can start a party, and you can perform several other tasks. You can also use it to search stuff on Bing, simply give a voice instruction to search something and voila, you are done.

The good news is that there are multiple updates that will be rolled out so you will see some nice changes this summer, for example, a new game collection will be rolled out, improvements in screenshot sharing feature, some of the famous PC games will be added to your Xbox live, and much more.

This is just the beginning. Microsoft is very enthusiastic about the update and it has already announced that Cortana is not limited to gaming only, so you should expect some good new features being added in recent times.

When and Where

Microsoft will be rolling the updates in phases – not all at once, thus you have to exhibit some patience. The first update will be rolled out this summer. You will get two updates this summer and more updates will follow soon.

At this moment, the Cortana will be available to Preview testers only. No, not to all the Preview testers but only those located in the US, UK, Spain, Germany, Italy and France. If you are in one of these countries, consider yourself lucky as you will be among the first ones who will have the privilege to try the new update.

Keep your fingers crossed for the update and let’s hope that the update proves to be good for the gamers. The basic purpose behind the launch of the Cortana and these updates is to integrate Xbox One fully with Windows app (the PC). Once it is done, you will experience gaming of another level.
But that’s not going to happen right away.

For now, just sit back, relax and let Microsoft do all the hard work. Wait for the update to reach you.

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