Domain authority is a ranking factor and an overarching term used to describe competence in a certain domain. It’s a concept used extensively in the field of digital marketing, especially when it comes to SEO and content marketing. It can also be used to determine the source of the information provided, by running a domain authority (DA) check on a certain website or blog.

Domain authority was a metric created by Moz, as a way to describe how authoritative a site is in a certain domain. A score is given between 0 to 100, to determine the effectiveness of its ranking in the search engine results page (SERP). Search engines, such as Google and Bing, rank websites on certain keywords. Generally, the higher the DA, the higher its rank would be. 

What does domain authority capture?

Essentially, domain authority captures multiple ranking signals onto its scoring algorithm. These ranking factors are what Google assigns a website’s overall search ranking on. Many of these factors are dynamically updated, while some form the cornerstone of domain authority–based ranking.

It’s best to use a domain authority checker tool from time to time, to gauge the performance of your website. There are tools that even offer bulk DA checking, so that you can research your competition better. DA tools also provide tips to improve your overall score.

Certain factors such as “link equity,” “metadata,” “user sessions,” “backlinking,” and “domain quality” contribute to a domain authority score. A higher score enables your website to perform better for competitive keywords and niches when people search for information related to your business.

Best practices for increasing domain authority

There are several best practices that all brands should follow in order to increase their domain authority. They are listed below.

When it comes to on-page SEO, it’s important to have content that links out to high-quality websites. Sometimes, brands may install plugins or add-ons via their website-builder programs to link out to promotional pages, but these can ultimately lower your domain authority. It’s good practice to audit your complete website for any linking out to spam pages.

Avoid spam and “black hat” practices

Black hat practices, which include actions such as cloaking, keyword stuffing, and setting up private link networks, reduce the domain authority of the website. Google’s official stance on “black hat” practices is quite strict, leaving you with a lower domain authority long-term. You may not be able to revive your website after indulging in black hat practices.

Consistent metadata

Googlebot searches through your website’s metadata to get deeper cues about the content on your website. It then ranks your web pages higher for certain keywords, if the metadata is easily identifiable and consistent. Having good metadata on every single page, asset and media file, allows for move diverse signals to enter Google’s crawling mechanism.

Enhance user signals

User signals are a strong indicator of continual success, as the search engines consider key components such as “time on site,” “bounce rate,” and “pages visited,” as strong factors. If your website has strong user signals, then it will rank higher on domain authority.

Expertise within domain

If your website showcases stronger expertise, then your content will link out to more pages, publishing outlets and platforms. This will enhance the “link equity” delivered to your web presence, giving you higher domain authority overall.

Ultimately, domain authority is a good indicator as to how well your website will rank against your competitors. That’s why it’s important to find a relevant niche and then expand deeper into that niche with high-quality content.

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7 Best Javascript Frameworks of 2015 (and 2016 so far)

Front-end languages are a thing in the modern world. Today  Outsourcing Developers in Eastern Europe FreezePro Software will focus our attention on JavaScript and the most effective frameworks of 2015 based on it.

20 years ago, Brendan Eich created it, and ever since that, this language does not lose its popularity. Thankful to the need to maintain front-end pages, JavaScript becomes even more prevalent. This language is also known as EMCAScript; Mozilla has implemented the newest EMCAScript 6 in their latest build.

JavaScipt found its usage as a prototyping scripting language; its key feature is dynamic typing. Plenty of improvements and expansions recreated this language from front-end-oriented into the multifunctional toolkit. The work of an incalculable number of developers resulted in plenty of JavaScript libraries and, of course, libraries.

It was the year 1995. The talented developer, Brendan Eich, creates this profound scripting language while three corporations predict its appearance: NetScape, ECMA International, and Mozilla.

Soon after, other developers started using this language to create significantly performable frameworks. The introduction of node.js allowed creators to develop complete JavaScript applications. SpiderMonkey, V8, Chakra and many others have become the major implementation of this language.

One thing should also be pointed out – the difference and similarity between Java and JavaScript. The “Java” part in the name of our today’s main character confuses many people all over the world.

“JavaScript” is a result of the marketing-oriented strategy. At that time, Java programming language was at the peak of its popularity – and this decision helped JavaScript gain its target audience.

The rapid development of your applications can be achieved by using JavaScript frameworks. However, creating a web application in pure JavaScript is not really a real-life scenario (even though it can be a useful learning experience). A number of frameworks provide developers with shorter and faster coding.

Using JavaScript frameworks and libraries allows you to enhance rapid development and prototyping. For instance, single-page web applications can be powered by Angular.js. Even though most the modern frameworks use MVC principle, some of them use MVVM, MVP etc.

The usage of terms “framework” and “library” might confuse you. Moreover, the developers use both of the terms interchangeably. You should know the difference between the two terms to make the best out of it.

Unlike in libraries or standard user applications, the overall program’s flow of control is not determined by the caller, but by the framework itself. Pre-defined rules help the developer improve a cross-platform performance of the application.

In its turn, the library typically is a collaboration of methods and tools that can be used by the programmers without any dictated rules or guidelines.

Now let’s move on to best JavaScript frameworks of 2015 (and 2016 so far).


This framework is considerably the most powerful, useful, and, consequently, popular JavaScript framework in the world.

When Google released it in 2009, the expectations were quite unpretentious. However, Angular.js has become truly popular due to its possibility to rapidly build single-page web applications. So-called directives also enhance it.

They add reusable codes to the application and provide the application with necessary dynamic functionalities. Manipulating DOM is easy – that is why you can without troubles ass behavior and CSS to the HTML DOM elements.


You might have figured out the hint – this minimalistic framework provides the necessary backbone to web applications. It is available under the MIT license and claim to be open source.

Backbone’s significant feature is its ability to act as the base of a multilayer web project. You may find useful tools inside, for instance, model building using key-value binding, tons of enumerable objects with usable API etc.

You can use other frameworks on top of the web application set. Backbone.js can be used with other toolkits it massive projects. The appropriate mix of functionality and performance is accomplished by framework’s small size and lucidity.


This framework is considerably one of the most useful front-end frameworks – for a reason. It works as the V in MVS, which means that it can be used to create the UI constituent of your project.

With the help of the node.js, it can be rendered on the server side; its performance is also enhanced by involving a virtual DOM. If you need to recreate your front-end component into an interactive element, React.js will help you with it flawlessly.

This is proved by usage experience of such companies as Instagram and Facebook. React.js achieved the name of one of the best UI frameworks for creating high-performance and responsive web applications – and all this with only 2 years on the market!


If you need to create full-process end-to-end web applications, developers will recommend you to try Meteor.js – and this commendation will be quite veracious.

Since its appearance in 2012, this framework has proved that a platform can be truly multifunctional and cover all the tasks without additional libraries or frameworks.

Moreover, Meteor.js is being permanently improved – its community contributes to the core of the application regularly.

This framework allows developers to tackle through various sections of the framework – thanks to its modular design. It also covers virtually all the phases of development (frontend, backend etc.), which enables to swiftly create real-time applications.


With the use of the MVC principle, this rather popular JavaScript framework is used to create complex web applications. Within it, two main mechanisms are implemented.

The first is similar to the two-way binding that Angular.js uses; it helps synchronize all the processes – for instance, the change in model initiates an immediate adjustment of the model. The second mechanic is the fastboot.js module.

You are right if you compare this mechanic with react.js’s ability to render DOM on the server side. With these two features, even scalability is not quite an obstacle to getting the best of this framework. Likewise, tons and tons of learning material about Ember is available online.


Originating in 2013, this Google-powered framework has already gained popularity. This platform has much to offer including the ability to create and extend HTML or other web components. Even though Polymer.js has just released an alpha version, it already has numerous followers.


This ambitious project has been on the market less than a year. It is backed up by a team of skilled professionals, so we look forward to something special.

Using the hints from Angular 1 and 2, this framework helps create powerful and responsive applications. The architectural design is also customizable and offers limitless control over the framework.

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