Domain authority is a ranking factor and an overarching term used to describe competence in a certain domain. It’s a concept used extensively in the field of digital marketing, especially when it comes to SEO and content marketing. It can also be used to determine the source of the information provided, by running a domain authority (DA) check on a certain website or blog.

Domain authority was a metric created by Moz, as a way to describe how authoritative a site is in a certain domain. A score is given between 0 to 100, to determine the effectiveness of its ranking in the search engine results page (SERP). Search engines, such as Google and Bing, rank websites on certain keywords. Generally, the higher the DA, the higher its rank would be. 

What does domain authority capture?

Essentially, domain authority captures multiple ranking signals onto its scoring algorithm. These ranking factors are what Google assigns a website’s overall search ranking on. Many of these factors are dynamically updated, while some form the cornerstone of domain authority–based ranking.

It’s best to use a domain authority checker tool from time to time, to gauge the performance of your website. There are tools that even offer bulk DA checking, so that you can research your competition better. DA tools also provide tips to improve your overall score.

Certain factors such as “link equity,” “metadata,” “user sessions,” “backlinking,” and “domain quality” contribute to a domain authority score. A higher score enables your website to perform better for competitive keywords and niches when people search for information related to your business.

Best practices for increasing domain authority

There are several best practices that all brands should follow in order to increase their domain authority. They are listed below.

When it comes to on-page SEO, it’s important to have content that links out to high-quality websites. Sometimes, brands may install plugins or add-ons via their website-builder programs to link out to promotional pages, but these can ultimately lower your domain authority. It’s good practice to audit your complete website for any linking out to spam pages.

Avoid spam and “black hat” practices

Black hat practices, which include actions such as cloaking, keyword stuffing, and setting up private link networks, reduce the domain authority of the website. Google’s official stance on “black hat” practices is quite strict, leaving you with a lower domain authority long-term. You may not be able to revive your website after indulging in black hat practices.

Consistent metadata

Googlebot searches through your website’s metadata to get deeper cues about the content on your website. It then ranks your web pages higher for certain keywords, if the metadata is easily identifiable and consistent. Having good metadata on every single page, asset and media file, allows for move diverse signals to enter Google’s crawling mechanism.

Enhance user signals

User signals are a strong indicator of continual success, as the search engines consider key components such as “time on site,” “bounce rate,” and “pages visited,” as strong factors. If your website has strong user signals, then it will rank higher on domain authority.

Expertise within domain

If your website showcases stronger expertise, then your content will link out to more pages, publishing outlets and platforms. This will enhance the “link equity” delivered to your web presence, giving you higher domain authority overall.

Ultimately, domain authority is a good indicator as to how well your website will rank against your competitors. That’s why it’s important to find a relevant niche and then expand deeper into that niche with high-quality content.

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Keep Your Business Competitive With These Technological Must-Haves

Running a business in 2016 is a fascinating and complex endeavour. The truth is, the world of business is unlike it has ever been before. Not only is it more competitive than ever, but the rules seem to be getting looser and looser.

If you want to succeed in business today, you need to know how to adapt continually to a changing environment. As long as you remain fair, and consistent in your vision, you can do more or less whatever you please. And that is very good news indeed for anyone looking after a company.

Part of the process of keeping up-to-date with the world of business is taking on the latest technologies. This doesn’t mean that you have to religiously follow every new trend. Indeed, if you did, people would likely think less of you and your business as a result. But it does mean that you should be taking advantage of what technology is available.

At the end of the day, you should be using whatever is available to make your business a viable competitive force in the world today. But nor is it just about being competitive. It also makes little sense to ignore certain technological advances. If they are cost-effective, and they provide a means for you to do what you do quicker and easier – then that’s just good business.

With that in mind, let’s have a look at some of the top technological must-haves for your business this year.

Productivity tools

One of the most important aspects of running a business is ensuring that your time, and your staff’s time, is used effectively. After all, you are paying them their wage – you need to make sure that you are getting your money’s worth.

That’s why it’s important to keep their productivity high. This is just good business. Fortunately, there is technology available which enables you to make the most of the time spent in the office.

Programs such as OneNote allow you to keep a much more organised digital workspace. This is great news. Too much of our time at work is wasted on trying to find the right documents for any given task.

With OneNote, you have a user-friendly, easy way of keeping everything together which needs to be together. That way, you can spend more time working.

Even if you just make this change for your own computer, your business will see a dramatic improvement in its productivity levels. Not only that, but you can use that same software to keep tabs on the productivity of your employees. How’s that for a versatile piece of software?

The cloud

Long gone are the days when you would have to copy over files from one computer to another. Thank goodness – we all remember the hassle of having to email files, or put them on a flash drive. And if the files were too big, then it could prove to be a real nightmare.

Flash drives have their place, of course. But for a sprawling business which is only set on growing bigger, they do not serve all that much purpose. Any growing business needs a method of transferring files which is fast and easy to use. It is also a huge benefit if location doesn’t matter at all.

Part of the reason for this is that growing businesses often need to have more than one location in which to do their business. If you have started kitting out a second office, then you might be worrying about data transference.

Don’t – with the cloud, it’s no problem at all. The cloud allows you to have all your files available on any connected device, immediately. There are not even any transfer times, because it is just waiting at your disposal for you to connect to.

This is the kind of technology that business has been waiting for for many years. A few years ago, this would have seemed like a dream. Now it’s a dream come true.

The main beauty of the cloud is that it is easy to use. But even if you – or any members of staff – are struggling with it, then don’t worry. There is always a helping hand available. Consider icloud sign in for all your cloud needs. Chances are, you will have your answer in moments.

Social media

Any business owner worth their weight in salt knows the overbearing importance of marketing. The way you put your business forward into the public view says a lot about your enterprise. It also dictates, to a large extent, how successful you are likely to be as a company.

Marketing should be considered as one of the primary arms of your business. Of course, the methods involved in marketing are varied. And with the advent of certain technological advances, marketing is now more effective than ever. Nowhere is this plainer than in the world of social media.

Social media is a real godsend for business owners in today’s world. With social media, you have a tool which enables you to get your message directly into people’s homes (and pockets). Not only that, but you don’t even have to pay a penny. Unless you want to, of course, in which case, it is even more effective.

Social media allow you to project your brand image however you like, day and night, to millions upon millions of people all around the globe. Never before has there been a marketing tool so immediately effective. Truly, any business would be insane not to consider social media a central part of their marketing strategy.

If you run a business, and you want it to be a competitive force in today’s world, then getting engaged in social media is an absolute must. Ensure that your business has accounts on all the main sites.

But more than that – use them! The key to successful social marketing is a lively, healthy interactivity with the general public. Take the opportunity to present your company in a bold and exciting manner. The people will find it hard to forget your brand in a hurry – and that is the name of the game.

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