Email marketers are now sending 27% more emails than they did before the pandemic. About 78% have noted an increase in email engagement over the past 12 months, too. About 80% of businesses say email marketing increases customer retention as well.
In fact, almost 60% say email marketing is their biggest source of ROI.
Still on the fence about using email marketing? Read on to discover the benefits of email marketing for growing a business today!
Generate Awareness and Recognition
About 45% of marketers say generating brand awareness is one of their top priorities. Generating more brand awareness will help you drive new customers to your business. You’ll have an easier time fostering loyalty to become a successful company, too.
In order to create brand awareness, you first need to have a recognizable brand. You also need to consistently appear in front of consumers.
Email marketing benefits brands that want to generate brand awareness.
It can take over five impressions in front of a single consumer before they begin recognizing your brand. Sending automated emails on a recurring schedule will help you continuously appear in front of ideal customers. Eventually, they’ll start to remember your visual branding.
In time, brand awareness can grow into brand recognition. Consumers will begin to recognize your branded materials. They’ll become familiar enough with your brand to remember it by name.
Becoming a familiar brand can help consumers feel more confident about your business. They’ll know what to expect from you every time.
About 46% of consumers will pay more for trusted brands, too. As they grow to recognize and believe in your brand, they’ll start shopping more. Then, you can generate more brand loyalty to improve your ROI.
Remain Top-of-Mind
A consumer might interact with your brand once, only to forget it later. After all, consumers interact with new brands every day. You can use email marketing to keep appearing in front of consumers, allowing you to remain top-of-mind.
Consumers won’t forget your brand or what you offer. Instead, you can use email to reappear on a recurring schedule.
You can use emails to inform, engage, or entertain your target audience. For example, you can send them exclusive sale announcements or limited-time offers.
Leveraging the fear of missing out can encourage consumers to take immediate action, too. Then, you can generate leads and sales to help your business grow.
If you’re not remaining top-of-mind, however, consumers will begin to forget who you are. They might research other businesses that offer your products. They could choose one of your competitors instead.
Prove Credibility
Consumers want to choose brands they can trust. If they can’t learn about your business, they won’t have a reason to trust you. You can send informative emails to your subscribers to establish your credibility within the industry.
For example, you can send case studies to show consumers how you’ve helped your recent clients. Case studies can help prove your capabilities.
You can also send customer reviews to prove you’ve helped customers in the past.
Otherwise, consider sending links to your latest blog posts. Write blogs that are informative and helpful. In time, consumers will begin to recognize you as an industry thought leader.
Becoming a thought leader can help you generate more brand trust. Once people trust your brand, they might shop from your business. You can start generating more leads and sales while setting yourself apart in the industry.
Using these email marketing tips can help your small business grow into an industry leader.
Promote Products and Services
If you plan on offering new products or services soon, consider sending a teaser email first.
Teasing your new products and services can help anticipation grow. Shoppers will remain on the lookout for the next great thing.
Promoting your new products or services through email marketing can help you generate more leads and sales. Otherwise, people might never learn about your offerings. They might turn to some of your competitors instead.
Generate More Engagement
You can also use email marketing to generate more engagement from your target audience.
Encouraging people to engage with your brand could make you more memorable. They’ll recall interacting with your business in the past. The next time they want to purchase your product or service, they’ll recall that interaction.
Consider using the best marketing software to automate your emails. You can save time, gather data, and more!
Retain Loyal Customers
Remember, consumers trust brands that can establish their credibility. Eventually, brand trust can grow into brand loyalty. Retaining loyal customers can help you generate repeat sales.
You can then spend less time and money on customer acquisition strategies, improving your ROI.
Loyal customers are more likely to promote your brand through word-of-mouth marketing, too.
Consider creating a loyalty program for your business. Send your loyal customers exclusive coupons or early access to new products.
They’ll keep coming back to your store, eager for more.
Generate Web Traffic
You can also use email marketing to generate more website traffic. Remember, you can promote new products or share your latest blog posts. Add a link within the email to direct consumers to a landing page or blog on your website.
Generating more website traffic can benefit your search engine rankings.
Ranking at the top of a search engine results page can help you generate brand awareness and website traffic. More people will learn about your business, allowing you to generate more sales.
Improve Your ROI
One of the top benefits of email marketing is its ability to boost your ROI.
You don’t have to waste time or money on ineffective marketing strategies. Email marketing will help you retain and engage your audience. They’ll keep coming back for new products and services, allowing you to generate repeat sales.
As your ROI improves, you can find new ways to grow your business into a successful company.
Experience the Benefits of Email Marketing Firsthand
Email marketing benefits every business, big or small. Consider using these email marketing tips this year. As you begin experiencing these benefits of email marketing firsthand, you’ll start experiencing growth.
Start growing a business with a strong email marketing strategy today.
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