Are you looking to make your website shine?

With over 255 million people in the US shopping online, that’s a market you can’t afford to miss. Having a website that’s easy to use and draws in customers is essential. But if you’re not a website builder, it can be hard to know where to start.

That’s where we come in! Keep reading for these top 6 website features that you won’t want to ignore.

1. An Easy to Remember URL

If you’re a new startup or don’t have a website, you need to set one up right away. When it comes to your URL though, you need to think about it and do your research.

Work out what your business goals are, and remember your URL needs to be memorable. The simpler your URL the better as it’s easier to market and it’s easier for customers to type.

Where possible, choose a “.com” or “.org” web address. When using search engines, users find these more credible and reliable. This means they’re more likely to click on your site.

2. A Clear Business Description

Once users are on your website, you need to make the best first impression possible. Make sure you tell them in a clear, concise way why your website is here in the first place.

Let your users know who you are and why you started your business. What do you think you have to offer the market that your competitors don’t. Your home page should have a mission or hero statement too to summarize what you do.

3. Staff Pictures & Bios

Customers nowadays don’t want to know only what you do, but who you are too. They want to know the faces behind the brands they love or will come to love.

Providing staff pictures lets customers feel connected with you. It’s also a chance to show off your team’s credentials and qualifications. Let them show off what they have to offer, and it’ll go a long way to building customer trust.

4. Call to Actions

There’s more to web development than having a great website, you need to get people onto it. You also want to convert these visitors to leads or sales.

To do this, you need a clear and blunt call to action telling them what you want them to do once on your website. This could be buying something, signing up for your newsletter or filling in a contact form.

5. Contact Information

This might seem obvious but so many businesses forget to put their contact details in easy view. You need to include information like:

• Business name
• Address
• Phone number
• Contact email

This should be in the footer of your website, and on a dedicated “contact us” page. But users will know to scroll down to the bottom of a web page for that information and expect to find it.

6. Mobile-Friendly Design

With e-commerce sales reaching over $284 billion by the end of last year, mobile sales are vital. So your web design needs to be mobile friendly with fast loading times.

You want a responsive design that is easy to use and displays well on mobile devices. By prioritizing this, you’ll give desktop and mobile users a top-quality service. A great website design agency can help with this and show you how to use it to boost your search engine rankings too.

Website Features You Won’t Want to Miss

So, there you have it! Now you know these top website features you’re on your way to the perfect website.

To stay competitive and bring in the visitors, optimize for desktop and mobile. Keep your information clear, concise and let people know who you are. A great website will go a long way towards building consumer trust.

If you found this article helpful, be sure to check out our other blog posts for more.