Search action (SEO) has been around for almost 20 years now. It’s a constantly evolving field, but one thing remains constant: the need to continually adjust and innovate to stay ahead of the curve. With so much change occurring every day, SEO has seen its fair share of fluctuations over the past few years.
With the increasing use of blockchain technology and changes in how people are searching online, it’s becoming more challenging than ever to consistently produce high-quality content easily accessible by search engines. That’s why we’ve compiled this list of 7 ways blockchain will forever change SEO from here on out.
Implementation Of Blockchain Technology In SEO
1. Crackdown On Black Hat Link Building
Black hat link-building practices are often used to artificially inflate a website’s authority and popularity. By using black hat tactics like paid linking, private blog networks, and unnatural backlinks, websites can be artificially inflated within the search results. This type of link building can be extremely damaging to a website’s SEO, which is why it has become such a focus for SEO professionals in the past few years.
But now, with blockchain technology, things are about to change. SEO specialists and link builders who employ black hat link building methods will find themselves dealing with far more serious consequences. There’s no room for error and no room for excuses. These days, it’s all or nothing. According to cryptoseo.io, in the blockchain world, linking to low-quality, irrelevant, or off-topic websites will result in a penalty.
There are several ways this could play out, but the basic idea is that a penalty is applied to the site’s ranking. This means that any websites that are negatively impacted by the link will suffer the consequences. It’s a far more efficient way to combat the issues associated with link-building spam and unethical link-building tactics.
2. More Trustworthy Environment
In the early days of Google, it seemed like nothing could stop the search engine from completely dominating the online world. With a few keystrokes, users could find almost anything they wanted, regardless of whether it had anything to do with what they were searching for. Eventually, the enormity of this power became clear to everyone. Google’s algorithms weren’t infallible, and there were plenty of other factors that came into play to determine which pages would rank in the SERPs.
As the internet grew and people interacted with Google less each year, other search engines began to creep into the spotlight. Meanwhile, social media was becoming more and more prominent, shifting the dynamics of the online ecosystem even more. The new, more trustworthy environment has led to huge developments in the world of blockchain. With this technology, the possibilities are endless. From securing your identity to creating smart contracts, blockchain has the power to completely change the way businesses operate.
3. Less E-Commerce Fraud
As the internet economy has grown, so too has the prevalence of online shopping fraud. While this kind of fraud is also a concern for traditional retailers, it’s particularly problematic for online marketers. We’ve seen various approaches come and go. Many of these systems were based on human oversight and could be easily gamed by fraudsters.
With blockchain, it’s a lot easier to audit and verify the financial transactions that take place in e-commerce environments. This makes it a lot more difficult for fraudsters to trick businesses and customers into making purchases that they don’t intend to make.
4. Blockchain Will Enhance User Experience Importance
Research shows that an increasing number of users are turning to the internet to solve their problems. However, these users often find that search engines are a poor source of relevant results. That’s why many are turning to social media to help them solve their problems. Unfortunately, most social media platforms don’t offer a great way to search for content. This is where blockchain technology comes in.
Blockchain is a decentralized ledger that was designed to store and track data. This means that it can easily be used for storing and sharing data. This makes it a great tool for handling user experience data, like how happy customers are with a product. This data can be easily shared and stored on a decentralized network, like the blockchain.
5. Better Keyword Research And Analysis
Keyword research is one of the most important elements of SEO. After all, the more relevant and original keywords you use, the higher your site will rank in Google and other search engines. There are several ways in which blockchain could have a huge impact on keyword research and analysis. One of the ways it could have the biggest impact is by reducing the number of unethical keywords being used by marketers.
6. Content Trust And Transparency
Trust and transparency have long been core components of good marketing. However, they have been particularly challenging for SEO in the past few years. Social media and the democratization of content creation have led to a rise in spammy, low-quality content. Meanwhile, the increase in bots and fake user accounts has made it challenging for marketers to accurately determine the quality of the content on their pages.
With the new, more trustworthy environment and the advent of blockchain technology, it seems like these challenges are set to disappear. Blockchain technology provides a trusted, transparent environment. This means that content will be more trustworthy and less likely to be fake or spammy.
7. A Dramatic Shift In Affiliate Networks
Affiliate networks have been around for a long time. However, in recent years, many affiliate networks have been using black hat tactics to generate more revenue. This has led to a dramatic shift in the way these networks are being used. To combat this issue, many affiliate networks have now started implementing blockchain technology. This helps to eliminate a lot of the issues that plague affiliate networks, like the need for manual reconciliation.
Furthermore, since the blockchain is a decentralized network, there’s no need for a central authority to manage it. This means that affiliate networks can be more flexible and decentralized, allowing for more flexible and targeted campaigns between publishers, brands, and advertisers.
Conclusion
There’s no doubt that SEO will continue to change and evolve in the coming years. However, the potential impact that blockchain technology could have on the field is especially exciting. From securing your identity to creating smart contracts, blockchain has the power to completely change the way businesses operate. Once search engines start incorporating this new technology, it could be the biggest change to SEO that we’ve seen in years.
