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There’s a reason why United States companies are expected to soon spend a combined $80 billion on their SEO budget. Understanding SEO is the key to not only driving up web traffic but also increasing sales.
Unfortunately, many businesses remain in the dark about the potential of a coordinating SEO campaign. If you want to learn more about the marketing strategy, then you’re in the right place. In this article, we’ll provide you with everything you and your business need to know about SEO. Let’s get started!
Understanding SEO: What Does It Mean?
SEO stands for search engine optimization and it’s a marketing strategy used to drive up traffic to your website. The vast majority of web traffic comes from search engines like Google, Bing, and Ecosia. As such, sites that place higher on the search list are typically the first ones selected.
There are a variety of factors that determine the ranking on the list, like popularity and keyword relevance. So, the goal of search engine optimization is to have your site rank higher on the list of relevant searches people are making.
This leads to increased traffic, and by extension, sales. SEO is important for any company that wants users to learn more about their products and services. However, it’s especially vital for eCommerce sites that rely on this traffic to sell their product.
The Five Most Important SEO Components
If this were an SEO 101 class, then there would be five things you need to learn to grasp a basic understanding. However, keep in mind that knowing these concepts doesn’t make you an expert.
There are still tons of details and strategies that you need to know before running a successful SEO campaign. As such, we recommend going with a professional company that specializes in it, like https://www.bearfoxmarketing.com/.
Keywords are the cornerstone of any SEO strategy. These are the hot words that appear in the searches your potential customers are making. To make an effective keyword optimization strategy, you need to predict the queries that your ideal audience is making.
You then need to make blog posts that answer these questions and naturally direct the reader to more of your internal pages. For example, let’s say you’re own a plumbing company. Your potential customers are likely dealing with broken plumbing problems. So, you use the keyword ‘how to fix a toilet’.
You then make a blog post that answers some of the basics involved in this topic. In this post, you also include a natural segue into your toilet fixing services. That way, if the reader isn’t handy, they’ll contact you for your plumbing services.
In addition to keywords, search engines also analyze the headlines of a blog post to gather the general subject matter. As such, it’s important to include some major keywords in the title tags within each article.
Well written titles tags are also a great way of organizing your article and drawing in reader attention. They should be short and to the point, but still informative enough that you know what’s in each section.
While meta keywords are no longer as important as they once were, meta descriptions are still a great way to improve your article’s SEO.
A meta description is essentially a small blurb that describes what the article is about. Search engines highlight them, along with the titles, to find the most relevant article. As such, you should include some keywords that you use throughout the article.
It’s not enough to just pay attention to the search metrics when constructing SEO. You also need to make sure that the content that you write appeals to your potential customers. After all, you wouldn’t want to spend all that money getting it in front of someone only for them to ignore it. This means avoiding fluff that the reader likely already knows.
Instead, try to appeal to the audience you know will be reading it — whether it’s a niche target group or the general population. You should also pay attention to the length of the article. It’s generally agreed that 1,500 words are the perfect length for an SEO blog post. However, certain subjects may require smaller or larger word lengths depending on the complexity of the topic.
They say the definition of insanity is doing the same thing over and over again and expecting different results. The same goes for SEO campaigns. If your first attempt at SEO content isn’t successful, then don’t keep trying the same strategy. Instead, see what went wrong and adjust your game plan. So, how do you do this?
First, you should check to make sure all the important information on your blog posts are working. This means checking the meta descriptions, tags, and keywords all work. We also recommend investigating the ALT tags on images and making sure the mobile version of the site works properly.
You should also take a look at the metrics of each post. Google Analytics is a great place to do this. If you find that a particular post isn’t doing well, then pay to investigate what went wrong.
Maybe the post was too general for the readers? Or maybe you need to pick a different audience to write to? Evaluating your SEO campaigns and adjusting your strategy is the key to succeeding in the marketing strategy.
Want More Content? Keep Exploring
We hope this article helped you learn more about the importance of a good SEO strategy. As you can see, understanding SEO is the key to thriving in the digital age. So get out there and start optimizing your content today! Did you enjoy this article? If the answer is yes, then you’re in the right place. Keep reading to find more topics that you’re sure to love.