Poet and writer, Paul Cookson, said, “Websites promote you 24/7: No employee will do that.”

Far from being the nice-to-have shop front that a handful of companies enjoyed a few short years ago, a website is now an essential tool in today’s business landscape. Therefore, just as you would carefully choose the right people to represent your company, it would be smart to develop a website that reflects your business culture accurately.

This raises the critical matter of your website layout.

The design and functionality of your website are vital components of its success thanks to fierce competition and shrinking audience attention spans. With this in mind, we’re delving into the top website layout ideas for 2022 and unpacking why these choices are winning in the online space.

Unpacking Website Layout Ideas

How to Improve a Website

Unless you’re experienced in the fundamentals of online user experience, you would benefit from the guidance of a professional web design agency in this area. Your page layout (or the arrangement of elements on a page) should take the reader on a journey. It should offer a simple guide to what matters most and what they should do next.

A Logical Flow

Our minds have been trained to read from left to right and then back again. This makes pages using the Z-pattern or F-pattern layout a great choice, being uncomplicated and easy to follow. They highlight all the important points and usually end on a call-to-action

A brilliant option for landing pages or those with a lot of text, this website layout takes users on a super-quick visual journey. Additionally, this high-level concept still allows for dozens of different design ideas within the page.

Simple Single Column

A confused visitor will soon click away from your website. Therefore, one of the best website layout tips you can take away from this article is to keep things simple! A single-column layout with emotive imagery will always be a safe choice, no matter your product or service.

This option, when done right, will show your visitor who you are and what you do in a matter of seconds – which is exactly what you want. Often minimalistic with zero clutter, single-column designs are here to stay.

Split Screen Layout

Responsive Design Best Practice: Why Your Website Should Be Responsive

What if your offering needs to speak to disparate audiences? In this case, splitting your screen to show readers where to go is a smart and popular way to manage your layout.

Using imagery, colors, or a combination of the two, a split-screen clearly guides each visitor to where they need to be via the shortest possible route. Whether you choose a 50/50 split or an asymmetrical page layout, this option places your audience on the right path – minus any frustration.

Website layout advice on split screens tends to vary, especially when choosing asymmetrical designs. However, this alternative presents so many opportunities to add weight and interest to certain elements and can be a visually engaging process for the reader.

Bold Blocks

A page of cards or blocks is, hands down, the easiest way to communicate a lot of data or choices in the simplest manner. A grid of blocks offers bite-sized bits of information, often represented with an icon or image, and simplifies the chore of decision-making for your reader.

Website layout must be simple and easy to follow – and grids offer exactly this. Failing that, you’ll find yourself hemorrhaging users and losing traction in the online space.

Create the Best 24/7 Ambassador

SmartWebsiteMakeoverTipsThatImproveCustomerExperience

You’re unlikely to stumble into a functional and user-friendly website by chance. On the other hand, implementing some of these top website layout ideas will certainly put you on the path to digital success.

Whether you’re looking for website layout advice, or online business and technical information, we’re sure that you’ll find what you’re looking for here. Feel free to browse through our related articles to learn more.

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Power of Search Engines
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Are You Underestimating the Power of Search Engines?

Many businesses simply aren’t using search engine optimization… well, optimally! This seems to stem from a lack of understanding from how important search engines are when it comes to driving traffic to your website. Even some of the ones that do understand the importance don’t quite understand how exactly that traffic is going to be generated.

How a search engine doesn’t work

Many people think that search engines are a ubiquitous, ultra-dynamic technology. The likes of Google know exactly when a new website is created and adds it to some database. If a user enters the right term, that website will be among the search results, probably not too far from the front page.

Unfortunately, it’s not quite a simple as that. It’s true that companies like DuckDuckGo can return results from pretty much anywhere on the World Wide Web. But these companies don’t return comprehensive or neutral results.

The selectivity of search engines

Thousands of websites are being created every day. As a result, search engines have to show a degree of selectivity when it comes to the results of a searcher’s inquiry.

When you search for something, you’re not getting unfiltered results from a neutral source. Filters are in place that prevent business owners who are using unethical SEO tactics from appearing in search results.

There have been many times in which disputes between a website and a search engine have culminated in throttled search results. Remember the dispute between Genius and Google? This was the result of unhealthy SEO.

Understanding searcher psychology

When someone wants to find something, they’re going to use the search term they feel is most appropriate. Many companies assume that there can only be a limited number of obvious search terms that would lead to their company. But a user doesn’t always use the inquiries or search terms you might expect. Not everyone visits Google knowing exactly what they’re looking for!

You also need to understand that your average searcher is not going to look beyond the first two or three pages of search results. They’re likely to use one of the first few results or change their search term.

Getting to grips with the numbers

As you can see, the world of search engines is a complex one. It makes the workload of really good SEO absolutely tremendous. Understanding how the various algorithms of sites and psyches of users is no small task. It’s why many companies choose to use SEO consulting. It’s also why many companies simply don’t bother with SEO at all.

But when you see the numbers, your mind should be changed. The average number of Google searches per month hovers around the figure of six billion. And make no mistake: it’s search engines that are the most common gateway to any given business. It’s not television advertising or social media marketing. (Not that you should be ignoring the latter!) It’s organic search results.

You cannot afford to underestimate the power of search engines when it comes to your digital marketing. Don’t put your company at risk by ignoring it!

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