TikTok has recently surpassed 1 billion active monthly users and was one of the most downloaded apps in the year 2019, making it one of the most widely used apps in the world.
Because of its popularity, many businesses are using TikTok marketing campaigns to gain new clients and customers.
So how do videos on TikTok help small businesses with marketing? Keep reading to learn how marketing with TikTok can help your small business, as well as five tips on creating a solid marketing campaign with TikTok.
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Using a TikTok Marketing Campaign for Your Small Business
In TikTok marketing, businesses are using the video platform to promote their brand, services, or products. The videos on TikTok can range from 5 to 60 seconds long and can include upbeat music and eye-catching filters.
There are a few different ways to use TikTok for marketing your business, including:
- Creating your own regular TikTok posts: Use your creativity to show the world what you have to offer.
- Influencer marketing: Influencers are a great way to get your brand seen by thousands of viewers.
- Using TikTok advertising: This tool is a great place to start if your company has some money to invest in marketing.
Because of the high volume of people, especially younger generations, using TikTok, using it as a social media marketing strategy might be a great way to get your business seen and get your name out there.
Tips on TikTok Marketing
Because TikTok is typically geared toward younger generations, there are certain things you will want to keep in mind when building a marketing strategy. Here are five tips on TikTok marketing to grow your brand and get TikTok followers.
TikTok uses hashtags to categorize videos, and users can search hashtags for specific content. Using hashtags that are relevant to your video, but not generic can help your content reach more people and get you more followers.
Consistency Is Key
If you are looking to use social media marketing as a way to gain more clients or customers, then you must be consistent. According to experts, posting at least once a day will keep your content fresh and relevant to the algorithm.
Be Trendy
Following current TikTok trends is a great way to get noticed, but always make sure your content is unique. Trends move fast, so make sure to be on the lookout!
Encourage Engagement
The more users interact with your posts, the more the posts will be seen. Always encourage comments and saves. Commenting on other posts is a good way to boost interactions.
Be Transparent
Don’t try to create an image that is not true because people will see through it. Show raw footage, take viewers behind the scenes, and own up to mistakes. This makes people trust your brand and feel more involved.
Start Your TikTok Journey
Take the time to get to know the platform and have fun with it.
Leverage what you’ve learned about TikTok marketing campaigns to expand your business and build your brand.
