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Are you tired of getting new customers, only to have them buy something once and never return? If so, you might need to do a little work to improve your brand awareness.
One of the best ways to improve your business strategy is to increase the value of your brand. When 89% of consumers buy from brands they share values with, you need to do everything you can to make sure people know what your business stands for.
Follow the marketing tips below to get your company’s name out there.
1. Keep Things Consistent
If you’re like many businesses online today, your presence is all over the internet. You don’t only have a website to manage. You also have several social media accounts to keep track of with online marketing.
The problem with this is that it’s easy to lose your brand focus across these channels. You want your customers to see your brand in a specific way. Keep your brand tone and imagery consistent across all your marketing channels to keep your brand memorable.
2. Tell a Story
Consumers don’t want to interact with faceless companies anymore. People want to know the companies they give money to stand for something. You can’t do this without a story for your brand.
Use your story to tell consumers why your company is different. Tell them what you stand for and how you use your company to make a difference.
3. Connect With Influencers
The way people find products is a little different today than it was in the past. People used to tune into ads to discover new products. Today, they see what their favorite influencer is using.
Look for influencers in your industry and ask about what it will take for them to review and promote your product. Some influencers can reach millions of people, so plenty of people will see your brand for the first time.
4. Create a Referral Program
It’s hard for customers to know what company to trust in a world where it’s easier than ever to start an online business. That’s why people are more cautious when buying from an unknown company. If they hear from a friend that a company is legitimate, much of that resistance goes away.
Creating a referral program not only builds trust but also rewards people who spread the word about your company. Give discounts to your promoters and new signups to spread awareness about your brand.
5. Start a Blog
One of the most challenging parts of building a reputable brand is showing authority. Anyone can say they’re an expert. The question is, how can you prove it?
A blog gives you a way to take on common questions people in your industry have. Your goal is to find questions that get good search volume in Google and write posts that answer those questions.
Of course, it takes some work to find good questions to target. Get in touch with an SEO marketing agency to learn how you can find great blog topics.
Don’t Ignore the Value of Brand Awareness
It’s easy for businesses to get caught in a cycle of churning customers while only concerning themselves with profit. While this might work short-term, this strategy is much more likely to fail. Invest in brand awareness to build a loyal following that will come back to your business to buy in the future.
Do you want to learn more great marketing tricks that will help propel your company to success? Read our latest blog posts to learn more.