It takes around 27 seconds to make a winning first impression, which is crucial when you’re selling a product.

Events are a fantastic way to raise brand awareness and highlight your latest product, but it’s wasted if you can’t pull customers in. This is why many businesses are using promotional models to drive sales and spark intrigue. Perhaps you’ve considered taking this route, but you’re not sure whether it’s for you.

Sounds familiar? Don’t worry, you’ve come to the right place. Here are six tips to help you.

1. Know Your Goals

How to Channel Your Inner Italian Fashion Model

Before you figure out how to hire promotional models, it’s important to outline your goals. For instance, if you want to secure leads then hire knowledgeable event staff to sell your product to your target audience.

Or, if you want to raise brand awareness, then find outgoing promotional models to entice customers and create a great reputation for your company.

2. Contact a Staffing Agency

The best place to discover the staff is through promotional model agencies. These establishments employ recruiters to find experienced staff for a range of gigs. Simply pay a small fee and they can spearhead the hiring process for you.

If you’re interested, you can get more information here.

3. Request Photos and a Resume

Request Photos and a Resume

On your quest to find the best promotional models, make sure you ask each candidate for a photo and a resume.

Their CV should detail their experience in chronological order so you know whether they’ve worked in your industry. And as you flick through each resume, choose a candidate that has zero spelling or grammatical errors as it shows they are diligent and passionate about the role.

4. Hold Interviews

Not sure how to hire event staff? Then hold interviews to learn more about each candidate and test whether they’re the right fit for your business.

You can do this by asking an array of questions. For instance, ask what excites them about your company and if whether they are the best representation for your brand.

5. Prioritize Experience

Experience is crucial so find candidates who have worked in your industry. Plus, consider your event. For instance, if you’re attending a trade show then find someone who has worked at several rather than a promotional model who only works at malls.

6. Do a Background Check

Background checks give businesses an inside scoop about each candidate. This will tell you whether they have a criminal record or had problems with a previous employer. If you don’t have the budget to get a formal screen, then do a quick Google search and see what comes up.

Find Promotional Models Today

Find Promotional Models Today

Hopefully, after reading this article, you’re confident about hiring promotional models for your next event.

Start by outlining your goals and contact an agency so they can find the perfect fit for you. You should also do a background check on each candidate so you know that they’re honest and reliable. Good luck!

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