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Do you want to better understand SEO and how you can optimize it for your website?
In the US, 29% of small businesses said they’d create a website in 2020. However, if you’re starting a business, it’s not enough to have a website. You also need to understand how you can optimize your website to reach your audiences.
SEO or search engine optimization is the key to reaching your website goals. For first-time users, SEO may be confusing to understand. This guide aims to help you get a clearer grasp of it by teaching you how to use the top three elements of SEO.
What Are the Three Elements of SEO?
SEO is the practice of increasing your website’s search engine rankings. As per the SEO basics, the goal of SEO is to get your web pages to appear higher in search results. If your website is at the top of a Google search’s first page, you’re more likely to see more traffic.
To gather the most useful and relevant webpages, Google zeroed in on the E-A-T model. The E-A-T model stands for expertise, authoritativeness, and trustworthiness. Google uses this to provide its users with the most relevant and trustworthy content.
How to Know If You’re Following the E-A-T Model
Before you make content, it helps to use an SEO checklist to see if your content follows the E-A-T model. In this checklist, you need to answer a few questions. The first question is: do you have any expertise in that topic?
In other words, do you have any business talking about the topic you want to talk about? If you don’t, then stop and think of another topic to put up as your content.
Next, ask yourself: how will your users benefit from what you have to say? Never forget about your audience. It’s okay if you’ve got a lot of educational things to share about a topic.
Remember that the quality of your content is not a subjective factor. Google determines its quality by the benefits it offers to its users. If your content isn’t useful in any way and only promotes your business, Google will ignore it.
The last question to ask is: how is it related to your business? Again, this goes back to your expertise on the topic. You don’t want to advise on services or products that belong in another industry or field.
If you offer electrician services, don’t start making content about plumbing. If you’re looking for a DIY plumbing fix, you won’t feel confident about the tips an electrician will give you. Instead, you’ll look for an actual plumber to help you out.
Use Links From High-Quality and Local Websites
Every website gets built on links. As you know, there are three types of links in a good SEO strategy. Those are the inbound links, outbound links, and internal links.
For this section, we’ll focus on inbound links only. Inbound links are the links you use from external web pages. Often, these links are to statistics or news sources.
You can also check which backlinks have low-quality when you use certain tools. Better yet, play it safe and make sure you use links from trustworthy websites. The best websites to get inbound links from are quality websites like Forbes and Times.
You can also use links from local websites to up your local SEO game. It’s a great way to also work with other local businesses. Refer and link to each other whenever you have the chance to improve your reach to your niche.
Check Your Website’s Mobile-Friendliness
In SEO marketing, you need to have a website that also runs well on mobile. Without a mobile-friendly website, your SEO strategy is useless, no matter how good it is.
Half of internet web traffic comes from mobile users. Also, Google explains in this SEO guide how mobile is critical to your business and users.
Get Positive Publicity for Your Website
If you want to maximize your online reputation, improve your public relations. There are a lot of ways you can do this. You can write press releases, write for reputable websites, be a guest on podcasts, and more.
If possible, try to apply for and win awards. Later, when you build up your reputation, you can guest as a speaker on webinars or more podcasts. You can even get online review websites or blogs to review your product or services.
All these things can help boost your reputation and credibility.
Add it to your SEO strategy by using this publicity and adding it to your “About Us” page. Get permission from the sites you featured on and ask if you can use their logos.
Write Content People Have Interests In
You want to keep your content interesting or entertaining. While it doesn’t seem like it’s a part of the main elements of SEO that Google focuses on, you still need it. Your audience perceives it to be important.
After all, the E-A-T model applies to all kinds of websites. This includes gossip, medical, news, home remodeling, or tech websites. The important thing is that the creator of the content writes about topics he is an expert in.
Get Better Rankings on Google With These Tips
That ends our guide on the three top elements of SEO and how to use them to get high Google rankings. We hope you found this guide on the three pillars of SEO useful and informative. We hope you now have a better understanding of how you can improve your website ranking.
Do you want to educate yourself further on how you can improve your SEO game? Do you want to keep improving your online reputation and authority? If you want to learn about improving website SEO, authority, and more, check out our other guides now!