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There are numerous reasons why marketing is important for your business, regardless of what you do and what niche you’re in. That much should be obvious to you.
But have you ever really sat down to look at what types of marketing there are? If so, then you’ll know that there are several types.
Which ones are right for your company?
In this article, we’ll discuss the different types of business marketing you should know about.
We’ll start off the article with outbound marketing, as it’s also known as “traditional” marketing. It’s a strategy that’s been long used by businesses, which we think is worth exploring.
As the name suggests, outbound marketing is where you make efforts to wrangle customers in. This involves tactics like ads and cold calling.
As you can imagine, this marketing strategy often doesn’t work very well, as it’s just casting a wide net out and hoping to bring some customers in. This can involve consumers who will never have an interest in your product or those who might be, but not currently.
In any case, this can actually alienate consumers, which does exactly the opposite of what you hope to achieve.
For that reason, you shouldn’t focus that much on outbound marketing and instead, turn to its counterpart: inbound marketing.
Inbound marketing is relatively new, but it’s an incredibly powerful type of marketing that you need to take advantage of.
Instead of reaching out and annoying consumers, you put out the content you think they want and wait for them to come to you when they’re ready. This gives them complete control over their customer journey, which is what people desire.
Types of inbound marketing include content marketing, email marketing, pay-per-click (PPC) advertising, and search engine optimization (SEO). Read on to find out a little more about each type.
Content marketing is one of the most important ways to do inbound marketing. For most companies, they perform content marketing by writing blogs, as it’s easy, simple, and usually free to do!
Other types of content you’d generate with this type of marketing include:
- Case studies
Email marketing is a great way to nurture leads and help them get to the final phase of committing to your brand.
Typically, these are people who have shown an interest in your company by doing things such as subscribing to your blog. You can then take this list and further segment them to use different email marketing campaigns on them.
You can always combine email marketing with content marketing too! For instance, if you feel like a whitepaper would be beneficial to a certain demographic, you can mention it in one of your segmented email campaigns. Not only will this show your prospects that you know what they need, but it’s also a great way to further distribute your content.
PPC advertising is one of the best marketing options available if you’re on a tight budget. An issue with marketing is that you rarely stay within budget, and if you’re just starting out, that might unacceptable. Otherwise, your business will drown.
With PPC advertising, you only pay per click. This means that you can set a limit on how many clicks you get in a month so that you never go over the allotted budget.
Basically, you’ll pay a third party to display your ads. When internet users search specific phrases or keywords (more on this later), if they’re related to your company, you’ll get a chance to have your ad displayed right at the top of the search engine results pages (SERPs).
However, you’re not the only company doing this. Whoever has the highest bid will win out, and then they only pay if the users actually click on that ad.
This type of marketing is great to combine with other efforts since it boosts all of them.
Search Engine Optimization (SEO)
Remember how we mentioned specific phrases and keywords? These are important for practically all types of online marketing used in business.
Search engines will analyze your website and give it a ranking based on their intricate algorithms. Obviously, if you don’t rank very high, there’s a lower chance that people will find out about your brand.
To boost your chance of visibility, you have to use prime keywords just right to make the algorithms happy.
If you’re interested in hearing more about inbound marketing, this small business marketing company offers these services. You can always do SEO on your own, but it’s always best to consult with experts, as this world is constantly changing.
The methods we’ve discussed above are all examples of online marketing, so we won’t delve too deep into this. Basically, online marketing is any type of marketing done on the internet. You’ll often hear it referred to as digital marketing.
You might think that just because we have so much technology available that offline marketing is archaic and is no longer needed. However, that’s not true at all.
Offline marketing can involve things like TV and radio ads, flyers, and even word-of-mouth. Depending on the demographic you’re trying to reach and what your business is, offline marketing can actually help you get a much wider reach.
Know the Different Types of Marketing Available to You
By reading this article, you’ll now have a better understanding of the types of marketing available to you.
Of course, marketing isn’t a one-size-fits-all thing. What might work for one company might not work for yours. Plus, you don’t have to just stick to one type either; combining several marketing types might be the perfect thing to do for your brand.
So make sure you explore your options and put together a strategy that’s optimal for your business. It might be well worth it to consult with a marketing agency for the best results possible, especially if you’re marketing for franchises.
If you enjoyed this article on the kinds of marketing available, then find out more about marketing by browsing the rest of our blog page!