Do you own a business?  Does security and privacy matter to you?  Perhaps you’ve been hacked before either personally or professionally?  If any of these things are true you should probably look into getting a VPN such as TorGuard for your business at the very least.  

You may be wondering what a VPN is exactly and what reasons you might have for attaining and using one?

What is a VPN?

A VPN (Virtual Private Network) or private WiFi basically gives you privacy or security when communicating between servers.  Some industry people like to call a VPN a “secure tunnel”.  You have to have your communications travel between your computer or company’s computers and certain private servers/VPNs if you want the right level of security and privacy.  

Now it should be noted that your communications can still be intercepted however, the text will not be understandable whatsoever.  It will be Trumpspeak/Politicianspeak and or Gibberish. I believe we all know what that equals to when you try and decipher it.

But let’s get back to the point.

How Does a VPN Work?

To put it succinctly a VPN encrypts data on one end decrypts it on the other.  This is also called end to end encryption.  Only the sender and reader can comprehend it.  When using a VPN, hackers can’t intercept your company’s data or any other communications you might feel are important or sensitive.  Your business really needs this because hackers typically get into your system while you are using WiFi at a hotel, airport system, or coffee shop.  

Why Does Your Business Need It?

  • SEO SEO and SEO

If you own or run a business nowadays you better be up on your SEO.  Not only domestically, but globally.  When you use a VPN you will be able to easily monitor your optimization around the world.  

How this works is the VPN allows you to view the web as if you are in the country you are trying to monitor.  Many countries use different servers and often times you can’t view certain sites/search engines.

  • No Fascism

When you use a VPN you can get over the hurdles or nonsense of Fascism and or censorship.  Most people aren’t aware that there are more than 60 countries in the world that have some form of censorship when it comes to the internet.  Take China for instance, they don’t want their citizens to have a clue about anything going on in the world. I see it when I travel in the way that they interact with others.  It’s sad and unfortunate because at the end of the day they are probably really nice people.  When doing business with or in other countries using a VPN will allow you to view or use pretty much any website and use VoIP calling apps without any issues.

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Do Apps Still Make Money? Here is What 6 Developers Think

The app market is extremely saturated. But the mobile market is still gathering momentum..fast. Mobile apps have changed how we work, live, connect and what we do for entertainment. Mobile apps will continue to shape the thoughts consumers, small businesses, enterprises, and even the government.

Forrester expects that more than 25% of companies will use mobile not as a channel, but as a fully integrated part of their overall strategy. They believe 2016 will be the most consequential year for companies on the path to customer obsession, and that includes adapting empowered customers who expect to get anything they want immediately, in context on their mobile devices.

There is still a lot of demand for apps. Mobile apps have evolved beyond providing just information. Artificial intelligent and voice-based personal assistants are inspiring conversational and smart apps.

But most app developers are struggling to get attention. Majority of app developers don’t get rewarded for their efforts. Most apps don’t generate profits but serve as an extension of an existing business. And he vast majority of apps are free.

In-app purchases and advertising allow app creators to make money off their free apps. There are only few hits though. Here is what some redditors think about the prospects ofaunching an app.

1. kevinbracken

Absolutely, yes they do. I sold my fitness app last year to a larger company, and know many people whose app-based companies are making money.

However, the thing that many people fail to realize is that you are not building “an app,” you are building a business, and mobile is simply the fastest-growing channel in the world. You can do your own research but in the not-so-distant future, mobile will make up the vast majority of all web traffic and online sales.

To answer the second part of your question, if you have limited resources, absolutely target iOS. Notice how when new, serious companies with venture financing and previously successful founders start companies, they launch iOS apps first. Reasons:

  • iOS users download more apps
  • iOS users spend considerably more through their phones
  • iOS users know they are iOS users. Don’t underestimate the importance of this: many Android users simply buy the cheapest phone and don’t spend much time thinking about downloading apps, would never put their credit card number in a phone, etc.

2. austincha

I created some apps for both the App Store and the Google Play store. The App Store is strict on the quality of apps they allow to be uploaded, so I then just focused on Android apps. I made simple games and even some Live Wallpaper apps. My best games only made a couple hundred dollars and the LWPs made about a hundred.

I’ve stopped creating apps because the payout wasn’t worth the time and effort I put into coding the apps. I’ll have to say 99% of the app developers out there are not making money for the time and effort they put into the apps.

3. ZeikCallaway

Android developer here. As others have pointed out, apps can still make money, but the days of just having an app for money are pretty much over. Apps become exponentially more powerful, and likely to be used if they’re complimentary to a bigger software or service.

Also when deciding Android vs iOS, if you can, you should target both because they’re pretty even as far as market share. If you had to pick just one to start, I can’t tell you which is better but from my perspective and experience, Android seems to be gaining more market share albeit very slowly but, iOS will have a more consistent experience.

In other words, some Android devices may not work with your app the way you expect, so even they do take a strong lead over iOS devices there will still be a number of them that have problems.

4. RPN

Of course they still make money. Actually now more than ever as every year the worldwide app revenue grows exponentially. AppAnnie predicts that gross revenue across all app stores will eclipse $100 Billion in 2020.

The problem is that it’s now more competitive than ever. For an independent developer it is getting increasingly difficult to make a living building apps.

5. EatSafeUK

A lot of people have a weird view on apps as if they are magical no effort cash cows. But you have to see it for what it is, simply a distribution platform.

Can you build an app, throw it out there and effortlessly get millions of downloads and rake on money? No.

But if you are developing a solution to a problem that is best served with mobile then an app is appropriate. My research for my current project showed that the problem was biggest when people were out and about, so a mobile app works best.

But it’s just the distribution method. The rest of the business is the same as before; you need to identify customers, you need to effectively promote, you need to push yourself in front of people.

The app store is too saturated to expect to be discovered there. But just like a real store, the brands on the shelves do everything they can to get you to want to buy their products before you ever get through the door. Its the same in the app world.

iOS does seem to have a less price sensitive user base though, so if you want to charge for the app they’re the best people to target.

6. the_brizzler

They haven’t died down. It is just harder for the average guy or gal to make sure it is discovered. Sort of like websites…anyone can build a website…but how do you get visitors?…well that takes some marketing and strategy.

There are plenty of people making a decent living making niche apps that serve a specific purpose. But if you are trying to make a flashlight app…forget about it…apple won’t even let you publish it since there are already too many. So you just have to be smart about what you make and how you get people to find your app.

Related: 6 Easy Steps to Get Funding for Your App Startup

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