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Your company is about to release a brand new product—what can you do to ensure it gets noticed?
Sure, great copy and amazing images of the product are important. However, we’re here to tell you about a secret marketing weapon—video!
Product video production allows you to create a short video of your new product, showcasing how it looks, how to use it, and the best features and benefits to users.
Keep reading to learn some of the best reasons to invest in product video.
You’ll Increase Sales With Product Video
One of the best reasons to invest in video is increased profits. Product video offers an amazing ROI, or return on investment.
Yes, there can be a high initial cost to hire a video production company. It will more than pay for itself though, since videos generate more sales than photos alone.
Build Trust With Your Customers
Would you buy a product without knowing exactly what it looks like? Probably not, so why should you expect your customers to buy a product based on just a few digital photos?
Creative video production helps you build trust with customers, since video gives them a clear picture of what the product looks and feels like. A video showcasing the product from all angles and explains how it works, giving consumers more confidence that your product’s marketing is accurate.
Video Is Better for SEO
If you want to improve your website’s SEO, adding more video is a great way to do that. Google loves video, as long as it’s original and relevant to what users are searching for.
Product videos can create lots of new, original content for your website, which can give you an SEO boost, meaning your website will rank higher on search engines.
Because videos take time to watch, video can also increase your average time spent on page, another signal to Google that your website is authoritative and important, therefore worth a higher ranking.
It’s a Great Alternative to Shopping In-Store
More and more consumers are shopping online instead of visiting stores, but that makes it tougher to physically inspect products before buying.
Luckily, videos are the next best thing! A video of a model wearing a dress, for example, lets you see what the fabric looks like, how it moves, and whether or not it would look good on you.
Use Product Video Production to Increase Your Profits
If you’re about to launch a new product, one of the best ways to attract attention is with video. Product video production is well worth your time and effort, thanks to the advantages mentioned above.
You can find a local video company to create the videos for you, or you can try to do it yourself, if you’re knowledgeable about filming and editing. Once your videos are ready, be sure to share them not only on your website, but also on YouTube and other social media accounts–your customers will love watching!
If you found this article helpful, please read on to find out more.