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There’s no doubt about it — running a business is tough.
That said, by using certain types of software, you can make things a great deal easier.
Below you’ll find five examples of business software that’ll help reduce the stress associated with running a business. If you find certain tasks overwhelming, these software suites should help you overcome your challenges with the click of a button.
1. CRM Software
As a business grows, it can be hard to manage all your contact information. To help you deal with this problem, you can invest in Customer Relationship Management (CRM) software.
CRM software allows you to store all your customer information in one centralized location.
Some CRM suites also provide you with the ability to save notes alongside customer information. This is extremely helpful if you want to note down what happened on a previous call with a customer.
Zoho is an excellent example of CRM software you can use to help manage your customer data.
2. Social Media Management Software
With the help of social media management software, it becomes a lot easier to establish an online presence, even if you’re a busy person. This software will allow you to ‘pre-load’ your social media content, and schedule when you’d like it to go live.
Some software suites will also provide you with detailed analytics based on your social media posts. You can then use this information to optimize your posts so that you achieve better levels of engagement.
Buffer is an example of digital marketing software that can help you manage your social media presence.
3. Email Marketing Software
Using email marketing software, you can send large amounts of personalized email, with relative ease.
For instance, you can set things up so that the subject line contains the name of the recipient. You can even adjust the content of the email, depending on the kinds of things a customer has bought from you.
MailChimp is a popular example of email marketing software that can let you achieve the tasks mentioned above.
4. Invoicing Software
Some invoicing suites also allow you to send automatic reminders if customers have not paid. You can choose how often to send these reminders and what the content of the message will be when someone receives a ‘reminder email.’
Freshbooks is a great example of invoice management software that can help you bill clients.
5. Industry Specific Software
No one industry is the same, and so because of this, you’ll find there are software suites that cater to specific industries. If you’re struggling to manage your business using ‘normal’ software, industry-specific suites can be a better option.
Alternatively, if you own a retail business like a coffee shop, chances are you’ll need a coffee shop POS system to track your sales, manage your employees, and even improve your revenue. Or you might need retail Product Lifecycle Management (PLM) software to manage your products.
Due to the nature of this category, It’s hard to provide an example. But if you speak to some other people in the same industry as you, it shouldn’t be too hard to find out what’s on offer.
Will These Types of Software Help You?
If you’re finding it hard to manage all the moving pieces in your business, you should think about investing in some software.
The types of software we’ve covered above should be a good place to start. But as mentioned, you’ll want to find software specific to your industry.
Finding a software suite that meets your needs isn’t always easy, as there are so many options to choose from. But if you try everything that’s on offer, you’ll find some software that’ll take your business to the next level.
Interested in how you can improve the strength of your team? Check out this post for some tips!