There’s no doubt about it — running a business is tough.

That said, by using certain types of software, you can make things a great deal easier.

Below you’ll find five examples of business software that’ll help reduce the stress associated with running a business. If you find certain tasks overwhelming, these software suites should help you overcome your challenges with the click of a button.

Let’s begin!

1. CRM Software

As a business grows, it can be hard to manage all your contact information. To help you deal with this problem, you can invest in Customer Relationship Management (CRM) software.

CRM software allows you to store all your customer information in one centralized location.

Some CRM suites also provide you with the ability to save notes alongside customer information. This is extremely helpful if you want to note down what happened on a previous call with a customer.

Zoho is an excellent example of CRM software you can use to help manage your customer data.

2. Social Media Management Software

With the help of social media management software, it becomes a lot easier to establish an online presence, even if you’re a busy person. This software will allow you to ‘pre-load’ your social media content, and schedule when you’d like it to go live.

Some software suites will also provide you with detailed analytics based on your social media posts. You can then use this information to optimize your posts so that you achieve better levels of engagement.

Buffer is an example of digital marketing software that can help you manage your social media presence.

3. Email Marketing Software

Using email marketing software, you can send large amounts of personalized email, with relative ease.

For instance, you can set things up so that the subject line contains the name of the recipient. You can even adjust the content of the email, depending on the kinds of things a customer has bought from you.

MailChimp is a popular example of email marketing software that can let you achieve the tasks mentioned above.

4. Invoicing Software

With the help of invoicing software, it becomes a lot easier to bill your clients. This can help you get paid faster, thus making it easier to manage your business finances.

Some invoicing suites also allow you to send automatic reminders if customers have not paid. You can choose how often to send these reminders and what the content of the message will be when someone receives a ‘reminder email.’

Freshbooks is a great example of invoice management software that can help you bill clients.

5. Industry Specific Software

No one industry is the same, and so because of this, you’ll find there are software suites that cater to specific industries. If you’re struggling to manage your business using ‘normal’ software, industry-specific suites can be a better option.

For example, if you run a realtor company, you could invest in property management software. If you’re an attorney, then you’ll need law firm management software.

Alternatively, if you own a retail business like a coffee shop, chances are you’ll need a coffee shop POS system to track your sales, manage your employees, and even improve your revenue. Or you might need retail Product Lifecycle Management (PLM) software to manage your products.

Due to the nature of this category, It’s hard to provide an example. But if you speak to some other people in the same industry as you, it shouldn’t be too hard to find out what’s on offer.

Will These Types of Software Help You?

If you’re finding it hard to manage all the moving pieces in your business, you should think about investing in some software.

The types of software we’ve covered above should be a good place to start. But as mentioned, you’ll want to find software specific to your industry.

Finding a software suite that meets your needs isn’t always easy, as there are so many options to choose from. But if you try everything that’s on offer, you’ll find some software that’ll take your business to the next level.

Interested in how you can improve the strength of your team? Check out this post for some tips!

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How Apps Can Help Your Business Thrive

There are many things you can use to help your business thrive, but apps are certainly up there. They represent how powerful technology has become, and how much it matters to our businesses. So, check out how apps can help your company thrive and grow as much as possible.

Connecting with more people

As a business owner, you should always be looking for ways to connect with as many people as possible. And the way to do this is to ensure that you use apps to your advantage. For instance, you might consider creating a business app.

This will allow you to interface and connect with a whole new set of customers. You will be able to appeal to them through their smartphones wherever they may be. And this is an excellent way of raising brand awareness, and connecting with more people.

Do work on the move

When you run a modern business, you’re going to find you’re a busy person. You will be moving around a lot and traveling quite a bit. And this is where you need to make sure you have plenty of apps.

You see, there are certain apps these days that allow you to work remotely. No matter where you are, you can still be sure you’re running your business.

And this is vital for ensuring you are always connected and constantly evolving. Working on the move is a vital part of contemporary business, and you need to make sure you do it as much as possible.

Payments

One of the best things that apps can do to help your business thrive is through payment methods. The best businesses are the ones who offer the most amount of payment methods.

Customers hate having to wait around to get what they want. And the fact is that you could easily lose sales as a result. So, you need to use any sort of small business app that can help with payments.

That way you can process multiple transactions at once, and increase the sales you make. Instead of simply enjoying a lot of leads and a few sales you will be able to convert every lead into a sale on the spot.

Marketing

It’s vital to look at every possible avenue you can to market your business. That means you need to think about using apps to help you promote and advertise your brand.

There are so many things you can do in this respect, and it’s really a case of deciding which to use. The best thing to do would be to get social media apps on your laptop or smartphone. Things like Twitter and Facebook are vital for marketing the brand.

And you can use the apps for instant connectivity and interaction. These allow you to update and promote your business at any time of day or night, wherever you are.

The good thing about owning and running a business these days is that there is so much out there to help you. Indeed, technology has developed to such a degree that we can use it to help our businesses so much.

If you harbour ambitions of developing a successful and thriving brand, you will need to make use of technology. And smartphone apps are one of the best formed of technology you can use these days.

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