We are, all of us, amazing at avoiding things.

Our minds are less “thinking machines” than they are “avoiding machines.” And the incredible thing is that we aren’t even usually aware that we’re avoiding thinking about something.

I’ll give you a few examples:

  • Right now you’re reading this article but probably avoiding the difficult thing you don’t want to think about.
  • We are constantly checking messages, news, feeds, notifications … to avoid doing something we don’t want to face.
  • When we’re facing difficulties in life, we try to tell ourselves that’s it’s OK because (fill in the blank), or get busy with some activity or numbing agent (like alcohol) so we don’t have to face the difficulties.
  • When a problem comes up, our reaction is to want to go do something else, put it off.
  • We put off paying bills, doing taxes, dealing with long emails, dealing with clutter, because we don’t want to face these difficulties.
  • We put off exercise because it’s uncomfortable.

In fact, there are thousands more examples, every day, that come up and that we don’t even notice, because our minds switch to thinking about something else.

Try this right now: pause for a minute and think about what difficulty you’re avoiding thinking about right now.

You will either notice a difficulty you don’t like, or your mind will quickly turn to doing something else before the minute is up.

What you’ve done is part of what I call the Face Everything Technique … which I’ll explain in a minute, after we talk about why avoiding everything is an ineffective strategy.

Avoidance Doesn’t Work

Our minds want to run from whatever discomfort, pain, difficulty we’re facing … and this is a good strategy for temporarily not having to deal with difficulty and pain. So in the present moment, we might feel some temporary relief.

But what it does is relegate us to a life of running. A life of distraction and never facing what ails us. We keep ourselves busy, but never learn to deal with what’s inside us, what’s in front of us.

This means we are at the mercy of our fears, of our discomforts. We are like little children who don’t want to do any hard work, but want the latest shiny fun thing.

This results in not working on the important work (or at least putting it off until it starts to get painful). The same is true of exercise, healthy eating, finances, clutter, relationships, and more.

In the end, we usually have to deal with these things, but they’ve just gotten worse. It would have been better to face them early on, when they weren’t such a big deal.

The Face Everything Technique

This technique is based on the idea that it’s better to be aware of things, and to deal with them like an adult, instead of running.

And if we do, none of it’s that big of a deal.

Here’s how it works:

  1. Create awareness by asking, “What am I doing right now?” Throughout the day, set reminders or put little notes that remind you to ask, “What am I doing right now?” The answer might be, “Checking Facebook,” or “Switching to a new browser tab,” or “Eating some chips.” Something simple and mundane like that, but just ask yourself what you’re doing, to start to bring awareness.
  2. Next, ask yourself, “What am I avoiding?” When things get difficult or uncomfortable, we automatically switch to something else. We run. We avoid, like crazy. You’re doing it all day long, but not realizing it. Ask what you’re avoiding: some fear, some difficult task, some difficult emotion, some discomfort, or just staying present in the current moment? Name what you’re avoiding.
  3. Now face it. Just stay with this fear, discomfort, difficulty, in the present moment. Not your story about it that you’re telling yourself in your head, but the actual physical feeling in your body in the present moment. How bad is it? You’ll find that it’s No Big Deal. Stay with it for a little longer. And a little longer after that — challenge yourself.
  4. Take appropriate action. Now that you’ve faced it and have seen that it’s not such a big deal, you can act like an adult rather than a little child: you can decide what the best action is right now. If you’re afraid of doing some task, but you’ve faced it and seen that the fear is not such a big deal … you can remind yourself that the task will benefit you and others, and is much more important than your little fear. If you’re avoiding a difficult conversation with someone because you’re angry, you can see that the anger and offense is not such a big deal, and you can talk to the person calmly and appropriately, with empathy and compassion, and figure out a solution.

Of course, not all problems will just evaporate using this method, but I can tell you that you’ll be able to face many more things as you practice this method. You’ll get better at dealing with discomfort, instead of running from it as most people do. You’ll get better at not procrastinating, and doing uncomfortable tasks. You’ll be more present and more willing to stay in the moment rather than needing distractions all the time. Not overnight, but with practice.

You might have the urge to dismiss this article, to avoid practicing this technique. That too is avoidance, and I urge you to face it this moment.

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A Complete Guide To Building A Strong Web Presence For Your Startup

Now is a fascinating time to start your own business. While it is true that there has never been more competition around than there is now, there are also benefits of getting started in business today.

The good news about starting a business in 2016 is that there are more tools at your disposal now than there ever has been previously. The other good news is that many of those tools aren’t going to cost you very much, and sometimes they might even be free of charge.

Far and away the most important tool to develop in the last couple of decades is the world wide web. Nowadays, this has become so prevalent that we consider it a normal part of our everyday lives.

What this means for you as a business owner is that you can’t afford to ignore it. If you want your business to be a competitive force in the world today, then you need to put a considerable amount of effort into your web presence.

Building it, maintaining it – most of all, making it stand out. The world of business is competitive – and nowhere is this truer than online.

With that in mind, let’s take a look at how to get started in building your business’ online presence. Here is everything you will need to know.

Choose your domain & host

The first step in building your web presence is one of the most important parts of the whole process. Yet, many people overlook its paramount importance. Such people end up rushing this stage, and they soon come to regret it.

We are talking about choosing your domain name. If you don’t already know, the domain name is the actual URL which people will type into their browser to reach your website. The reason this is important is because it sends an immediate message about your business.

People take away a lot of unconscious information from a domain name. If you already have a business name registered, then ideally you want your domain name to be exactly that. However, this is not always possible – and sob stories of domain names already being taken are rife everywhere.

One way that people often use to get around this is to find a good domain name first, and then name the business after it. Of course, it’s all up to you. The main thing to bear in mind is that it needs to be relevant to your business, short and snappy. Memorability is key here.

Once you have a good, solid domain name, it’s time to choose your web host. In an ideal world, your web hosting service will provide you with the ability to have a large amount of data stored on their servers.

This means that you can save money, as you won’t need the server space yourself. Many such hosting companies are included in WHSR choice of top hosting companies. Choosing a decent web hosting company can make all the difference when you are just starting to build your online presence.

Design & build your website

Once you have your domain and hosting sorted, the next step is to start designing your website. There are certain common features which a website needs to have to be successful. One of the most important things for your website is that it has a bold and original design.

Your website will be the first port of call for many of your potential clients and customers. As such, you want it to make a good first impression. Many business owners make the mistake of thinking that it is not so important.

But in reality, it is like the face of your business. So take your time and design a visually powerful site. You could even consider hiring a team of web designers if you wanted, to give it that professional edge.

Remember that a good website must be easy to navigate and access. Nobody likes having to deal with a difficult website! You should also try and keep your contact information on prominent display.

Ideally, this would be as a box on every page. That way, the information is always there to hand. The majority of your visitors will be looking for contact information, so this is vital.

Set up an email newsletter

Far and away one of the most effective means of getting your message into people’s homes is through their inbox. That’s why any strong web presence must include the possibility for clients to sign up to an email newsletter.

This can be a weekly newsletter highlighting some of the changes which have occurred within the company. Don’t underestimate the power of such a technique.

This has been known to be a powerful way of drawing in potential customers. You should consider this the first step in your web marketing. As such, it’s a vital aspect of your web presence.

Get social..fast

While we’re on the subject of marketing, remember that social media is just about your best friend. These days, marketing has been made extremely simple – and very cheap. Social media allows you the opportunity to engage with your customers and the general public in an open and friendly manner.

The trick with social media is to ensure that you are active and, what’s more, interactive. Don’t just set up an account and leave it there. Get involved with other users. Respond to queries or complaints.

Twitter, in particular, can be an effective tool for communicating with your customers. Social media is like a one-size-fits-all tool for marketing your business. And what’s more, it doesn’t even have to cost you a penny.

Or if you prefer, you can spend money on it, and promote your business even more effectively through the use of promoted posts and the like. You should consider social media an essential part of building your web presence.

Remember mobile

Finally, just a point to say that you should remember the importance of being mobile-accessible. Wherever your business appears on the internet, ensure that it is mobile-friendly. This is not just a matter of courtesy.

93% of small business websites are not mobile compatible – and this results in lost sales. Give your business the edge by taking mobile access into account every step of the way.

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