Over the last four years, sales directly from email marketing have quadrupled. With this kind of growth, you can’t deny the power of emails when it comes to growing your business. However, to get the full benefit, you need to follow best practices.
Your email marketing campaign needs to attract the attention of your intended audience. Then it needs to engage them and keep them interested. Finally, it should motivate them to do their desired action.
These five email marketing tips will help you create a successful digital marketing campaign.
1. Start With the Subject Line
Your subject line is crucial because this is what gets people to open the email. It doesn’t matter what the rest of the email says or any other content you create if you can’t convince them to open the email.
Try to use something creative, intriguing, or thought-provoking. Using emojis also increases the open rate. Be careful, though; too many emojis can have a negative effect.
2. Offer Value
Dig deeper than saying, “look at me!”. For the most success, your audience needs to feel like they gained something for the time they gave up. You can give this value in several ways.
- Exclusivity
- Informative
- Emotional
It isn’t enough to say your offer is exclusive. You need to build that desirability that makes people appreciate the exclusive nature. The information you provide should be new and useful.
Emotional value can be a small mood booster, inspirational, or touching in some way. This doesn’t always work for all content, so be careful when attaching emotion to your product and company.
3. Keep It Concise
The goal of your email is to get your audience to perform your desired action. This could be to view a video, go to your website, read your blog, or make a purchase. Keep the email short and sweet while conveying a message and directing the reader to your site.
Give people enough information to get interested. Cut it short to force them to click and keep going. Sometimes all you need is a few sentences.
4. Don’t Overdo It
Some companies aim to send a new email every day. However, this doesn’t work for everyone.
Sending too many emails will overwhelm and frustrate your audience. Monitor your metrics to learn how often people want to hear from you. Then you can reduce or increase your email rate to the optimum level.
The goal is to keep your brand on their mind without suffocating them.
5. Change It Up
Doing the same thing repeatedly will get boring, which leads your audience to tune your emails out. Plan for variety in your email marketing strategy to keep people coming back and interested.
If you’re struggling, a marketing agency like michigancreative.com can assist with this. You’ll work with experts in marketing who can provide feedback and ideas on how to increase the variety of your emails.
Start an Email Marketing Campaign
With this guide to help you through the process, you’re ready to start a successful email marketing campaign. Communicate and engage with your potential and current customers by sending consistent email communications. Use attraction grabbing subject lines and keep your emails informative yet concise.
Browse our other business articles and learn more tips and tricks like those you found in this article.
