You graduated from college with a degree in finance. You want to use your degree to invest in the markets. However, you’ve never traded before. You buy some stocks in one or two companies. The stocks increase in value, but you lose money as the months go by.

You’re a bit dejected but persist in the trading sphere. However, you lose more money. You’re on the verge of quitting.

When it comes to the stock market, many traders expect short-term profits sooner rather than later. The best stock tips include establishing realistic goals, diversifying investments, knowing who you are, and learning the trade.

This article will show you helpful investing strategies for beginners.

Let’s explore

Establish Goals

Before investing in stocks, determine why you’re becoming an investor. Do you want to get rich in the short-term? If so, you may want to temper your expectations, as it will take quite some time to learn the ropes before expanding your portfolio.

If you’re striving for long-term wealth, the stock market may not be the place for you. Market volatility and economic fluctuations can have a negative impact on your portfolio over time.

Some of the most important questions to ask include:

  • Am I saving for retirement?
  • Am I saving for a college fund?
  • Am I building an estate or trust?
  • Am I striving for a particular income?
  • How much wealth do I want to generate?

After answering these questions, establish a suitable timetable to achieve your goals. After, assess how much money you have to invest.

To be successful, save as much money as possible to stem the tide of faltered stocks. Additionally, more cash available means more money you can invest in the markets.

Don’t Panic

Before investing in stocks, you must know how risk-averse you are when it comes to investing.

Are you someone who never shies away from risk? Are you someone who is more reserved and hesitant? By understanding how you handle risk, you can learn to avoid any stock that makes you uncomfortable.

A buy that keeps you up at night can heighten your anxiety and make you prone to errors that could ruin your portfolio. Regardless of your personality type, avoid any stock or investment that makes you nervous.

  • Example: The market may crash, and most investors are dumping their stocks en masse. You follow the herd and dump the stocks out of fear.

However, the seasoned investor knows when to dump stocks and when to keep it, despite market conditions. Often, it’s the most prudent decision to retain a stock instead of getting rid of it. Stocks that are on the chopping block could grow in value over time, yielding tremendous gains in the long-term.

You’ll know when to keep or dump a stock by keeping calm and applying logic to any market scenario.

Know Your Craft

In addition to knowing your fears and doubts, you should also know about the stocks and trades that you’re in. More importantly, you should have confidence in the industry or company of your choice. Uncertain investments could increase your fears and cause you to stumble.

Take note of the following tips before considering an investment:

  • Don’t listen to the naysayers
  • Study the company or industry intently
  • Avoid investing if you cannot comprehend the business or industry

Further, don’t obtain stocks based on impulse or on market trends. You may feel the urge to jump in on the latest trends, but study the specifics before acting.

When assessing a company, for example, look at its revenue history. Determine if the company offers a proven product or service that will retain long-term demand. Income discrepancies or fluctuating sales are red flags.

The same principles apply to industries. Has the industry undergone growth in recent years? Does the industry show viability in the coming years?

Ignoring the outside chatter and studying further will sharpen your instincts as an investor.

Diversify Your Investments

Avoid placing all your bets on a specific trade or entity to mitigate risk. For instance, you can own stocks in different businesses instead of concentrating all your investments on one or two companies. You can also look into different nations in case the economic conditions of one nation begin to deteriorate.

You can also diversify your investments in the following ways:

  • Invest in a combination of ETFs and mutual funds
  • Mix stocks and bonds
  • Buy into companies of various trades
  • Use asset allocation funds

Asset allocation funds can spread your portfolio directly. Asset allocation comprises a mishmash of stocks and bonds.

If you look at a 60/40 asset allocation, for instance, it will hold 60 percent stocks and 40 percent bonds. A Tactical Asset Allocation strategy can increase portfolio value in the long-term.

Compared to stocks, bonds are a safer bet to make, especially t-bonds. If your stocks lose value, the added security that bonds offer can offset the losses.

ETFs and mutual funds offer the same diversification strategies. An ETF, or exchange-traded fund, is a security that entails a combination of stocks, bonds, and/or commodities.

ETFs will balance your portfolio in various securities, and the same can be said for mutual funds. The difference between mutual funds and ETFs is that mutual funds undergo direct financial management. On the other hand, ETFs operate under passive management.

Overall, investing in many companies or industries can increase your profit margins. You may also come across a niche industry or field as you spread your investments. Additionally, a diversification strategy gives you the chance to recover losses stemming from market downturns or value dips.

The Best Stock Tips for Beginners

When it comes to the best stock tips, one of the most important things to consider is keeping a diversified portfolio. Applying even investments across the board balances safety and risk effectively. Consider a balance of stocks, bonds, and commodities as great plays as you test the waters.

More importantly, resist the urge to panic with the masses or follow trends without further analysis. Rather, focus on your portfolio, and study your trade to become a more proficient investor.

Interested in reading more? Check out more of our blog to learn more about other noteworthy topics.

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The Unbreakable Rules of Social Media Marketing 1 - Florida Independent
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The Unbreakable Rules of Social Media Marketing

The buzz surrounding Social Media Marketing would seem to suggest that it is the ideal way for any individual or business to increase their online presence.

Now, Social Media Marketing (SMM) firms are springing up like mushrooms and devotedly spreading the message of the importance of social media like Facebook and Twitter.

But is this form of marketing worth the hype? One thing is for certain; social media has now indeed become a favourite choice of platform for marketing a plethora of products and services.

But to succeed in the highly competitive SMM arena, one has to go far beyond the so-called tried and tested methods of “community engagement” to turn the marketing campaign into a success. This is where the golden rules of marketing come into play.

The unbreakable rules of social media marketing

So what are the fundamental rules that can lead to a successful SMM campaign? These are not overly complicated or time-consuming methods, but simple ways that are often ignored by marketers.

Rule 1: Content is king

Yes! Marketing on social media is unlikely to succeed by posting fluff content with little or no value. To gain attention from the audience, your content needs to be unique and through provoking.

The ideal way to engage the audience while building your brand reputation is by posting quality content on a regular basis, which is not just a collection of information from other websites.

Try to match your content to your product and your market, as this will have the most chance of being well received by your audience as well as generating revenue.

An example, this post on The Canvas Factory blog, about photographic techniques. Great match to the product and the audience, no doubt it performed well.

Rule 2: Listen more

Far too many social media marketers are involved in making posts on such a frequent basis that they forget listening to the feedback of their audience. Y

our marketing campaign will fall flat on its face if it does not aim to build a rapport with the public and fails to deliver what they want. It’s very easy to buy likes on Facebook but getting people to participate on posts or conversations is an entirely different ballpark.

Rule 3: Be genuine

You’re probably saying to yourself “what’s up with all these clichés?” but this rule is as important as any other. You would want your marketing campaign to be community driven and genuine in its approach.

What does this mean? It means you’ll have to interact with the audience as a human and not a corporate gizmo. If you truly want organic likes and followers, your marketing strategy better involve prompt replies and round-the-clock help.

A great example of failing to be genuine can be found in the ‘Fresh in Our Memories’ promotion from Woolworths on Anzac day. Huge backlash, huge miss.

Rule 4: Expand your reach

Don’t just put your all your money on Facebook, Twitter, and YouTube because there are dozens of other social networking sites that you can leverage.

To make the most out of your Social Media Marketing, utilize different platforms like Instagram, Pinterest, Google+, Tumble, and others. You may be shocked when you find out how much all these lesser known social networking sites can contribute to the growth of your online presence.

Rule 5: Give it time

If Rome wasn’t built in a day, you shouldn’t expect your brand to be known throughout the world at the same time. No, you’re not building a city but what you’re doing is going take time and effort.

An effective SMM strategy always focuses on attaining long-term results and seeks to establish a reputation by consistent service. If you can prove that your business is trustworthy, followers will automatically increase.

Final words

If you follow the five unbreakable as mentioned above with a passion and have the presence of mind to adapt to changing scenarios, it shouldn’t take you long to establish your business as a reputed online identity.

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