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Around 86% of young Americans want to be influencers, and it’s no surprise as we rely on social media every day.
Becoming an influencer lets you build a community, thrive in your niche, and opens you up to more career opportunities. Perhaps you’re desperate to become an influencer, but you’re not sure where to start.
Sounds familiar? Don’t worry; we’ve got you covered. Here are five steps to follow.
1. Choose Your Social Media Platform
The first step in how to become an influencer is to choose your ideal platform. You must build a strong online presence, so decide which one supports your type of content.
For instance, if you love producing visual content, then Instagram and Pinterest are for you. Once you’ve got an account with a memorable handle, then you can learn how to increase Instagram engagement.
2. Find Your Niche
Not sure how to become an Instagram influencer?
Decide which niche best suits you. If you’re unsure where to start, look at where your passions lie, whether it’s staying atop fashion trends or traveling the world. Not only will this help you choose relevant hashtags, but you can see what influencers are doing in your niche, so you get inspiration.
3. Be Consistent
One of the surefire ways to become an influencer is posting often. It’s useful to use a content calendar, so you have a week’s worth of content ready to upload. Note, if you skip a few days, then you’ll lose followers, so post at least once a day.
Plus, Instagram has algorithms that know when a user isn’t consistent, so your profile won’t show up on your follower’s newsfeeds.
4. Build Your Community
Anyone becoming an online influencer must build a loyal community. You can do this by replying to comments and reaching out to other users who you admire.
As a general rule, reply to at least three questions on each post. You can also engage your followers by posting a Q&A on your Story and host giveaways, as it shows your community that you care.
Further, collaborate with other influencers in your industry, so you both tap into new audiences. You could take over each other’s Stories or create Instagram posts together to engage your community.
5. Create a Content Strategy
Every online influencer needs a robust strategy, so it engages followers and helps you reach new audiences. And post on several platforms so that you can tailor content to each one.
For instance, if you use affiliate marketing, then start a blog where you can potentially sell to your community.
How to Become an Influencer
Hopefully, after reading this article, you now know how to become an influencer.
Start by figuring out your niche and choose social media channels that best align with that. Then, make sure you post consistently, create a strong content strategy, and build a community. Go get ’em!
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