Surprisingly, many websites and business owners still have no concept of what SEO means in terms of their marketing strategies.

Some people imagine astronomical prices or the need to engage a professional.

Others think SEO is difficult or takes too much time, so why even begin?

In this short post, we provide you with solid arguments that will encourage you to give the matter some serious thought in 2023.

Reasons to Pay Attention to SEO

SEO Directs You to the Content Your Consumers Are Seeking

Whether you like it or not, traditional marketing strategies like print ads, television, radio, etc. have lost their effectiveness.

The emphasis is solely on search engines because these types of marketing have turned into noise that no one listens to.

Your search and discover something using inbound marketing.

The difference between inbound marketing and outbound marketing, or typical advertising, is that in inbound marketing, you are the target audience, not the advertiser.

People are now more likely to visit your website than your actual store first because of the internet, which has completely changed how commerce is done.

Because of this constant change, as a marketer and business owner, your primary priority is to visit Figment Agency, which will help you get discovered on Google, which requires that your website be ranked on the first page.

In light of this, neglecting SEO in 2023 is similar to denying the Earth’s spherical shape (oops, some do…).

SEO Brings Organic Traffic to Your Website

The fact that organic search has historically been a website’s primary source of traffic is another argument in favor of SEO.

It is pretty straightforward: if someone finds your website while searching for something, they will probably visit it.

Additionally, if you get more conversions from website visitors, you will also generate more sales.

If the site contains advertisements, traffic can also provide extra income.

The fact that organic search dominates conversion activity is another reason why SEO is important.

In a recent study, 50% of consumers say they conduct research before making a purchase, and 50% say search engines have an impact on their decisions.

There are hundreds of people already browsing for your goods or services on search engines as you read this post, and if they can’t find you, they’ll call your competitor.

SEO Costs a Lot Less Than Google ADS

As previously stated, a lot of business owners are shocked by how much SEO costs.

Others choose Google ADS, hoping to spend less money and see results right away.

Both strategies are, in fact, costly, though it must be acknowledged that SEO will initially cost you more.

In contrast to Google ADS, which only offers immediate value as long as you pay to appear in the results, SEO offers long-term benefits.

It’s crucial to understand that around 95% of all traffic comes from organic search.

Because of this, 70–80% of visitors disregard advertising and concentrate on organic results.

Of course, your category and your competitors have a significant impact on how much money you’ll spend on a campaign.

If you want to get found for terms with thousands of monthly searches, you’ll probably have to pay a lot of money.

Furthermore, the average cost per click and keyword costs within your business can vary.

Therefore, it would be wise to conduct thorough keyword research and estimate costs before determining whether to plan paid advertising. This can be done quickly and easily with the Google ADS Keyword Planner.

SEO Promotes Brand Awareness

It’s unlikely that customers are searching for your products or services using your brand name unless you’re a corporation like Apple.

Customers are more likely to look for a product or service linked to your company in the real world, so it makes sense that you would want your website to rank highly in search results.

The problem is that Google searchers retain results, especially if your meta description is carefully chosen.

Although it may seem surprising, most consumers equate better SERP rankings with a source’s credibility. Because of this, SEO is the ideal tool to increase your website’s credibility in the eyes of potential customers.

To prevent revealing your site’s cookie policy in the SERPs (a classic for those who don’t care about the SEO side of their site), take care of the meta description since it will appear with the meta title.