There is no denying that finding the perfect candidates for certain positions can be a long and expensive process, especially for small businesses. Whether you employ 50 or 10,000 people, you no doubt want to make sure that you choose the right person for the job every time. Utilizing staffing company software will help you do just that. Here is how:

What is Staffing Company Software?

Already quite popular among recruitment firms and headhunters, staffing company software is designed to address the growing challenges by sourcing, managing and tracking candidates throughout the process. During the recruitment process, the software allows HR staff to compare candidates, facilitate interactions and evaluate how well a candidate’s qualifications match your company’s individual needs. There is no need to hire a recruitment firm when you can pair existing HR personnel with this software.

Hiring Efficiency

Almost all Fortune 500 companies use staffing company software. If you are a HR professional then using staffing software will help improve the hiring process. There are a few ways staffing company software accomplishes this feat.

First, the software can easily automate tasks, which removes tedious, wasted time spent scheduling interviews, communicating and progressing through the hiring process with a few simple settings. This ability is by far the biggest advantage of recruitment technology.

The software also makes sourcing candidates easier by mass-producing businesses’ job postings to multiple job search or career websites, as well as social media. A business that uses this software no longer has to create multiple posts on multiple sites; the system can automatically post the same job posting to several different popular job boards.

Not to mention, this type of software allows businesses to create built-in interview questions and scorecards that can be used during the interview stage. Additionally, some programs have options to integrate with video, assessment and background checks providers, thereby streamlining the process of evaluating candidates.

Data analytics and trends help any size business improve its marketing, impact in the industry, and — with staffing company software — hiring processes. No matter what size business, improving daily helps save time and money.

Finally, this software can analyze what works and what doesn’t in the way a business hires by generating detailed reports. That way, HR personnel can easily see at a glance what is working and use that data to improve the quality of future postings. This, over time, can decrease the time and money spent on hiring.

Software Selection

There are many different company staffing software programs available on the market today. Key features that you will want to seek out include the ability to post job listings to multiple websites and social media platforms, a simple way to receive and review resumes and applications online, an option to create a pre-screening questionnaire that removes unqualified candidates, criteria search capabilities for your candidate database and a system for monitoring the progress of candidates throughout the hiring process.

Remember also that technology is always evolving and you might find that your needs change as your company grows. Be sure to keep this in mind as you shop for the ideal staffing company software.

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7 Subtle Ways to Give Your Business The Desired Popularity

A successful business is about convincing consumers that your product or service has value and that it needs to be purchased to obtain that value. That success in turn provides the means to keep operating, pay expenses and make a profit.

Attention and awareness are gold for a business trying to grow and penetrate a new market. However, many chalk up awareness as something that happens after one does enough marketing or advertising.

And that’s where the importance of building popularity gets lost. Instead, awareness has to be cultivated. And there are seven clear ways a business can do this in merchandise management and focused marketing:

1. Awareness should be automatic

When people hear a loud noise, an unexpected yell, a bright light or similar they react and turn towards it. What’s going on? Where did that come from? What is it? People don’t think under this condition; they automatically react. Ideally, a business wants consumers to react automatically or close to it. The awareness and following reaction should just be mechanical versus a long, thought-out process.

2. The product or service is part of the consumer’s paradigm

The trick to entering a paradigm is to get the consumer to become familiar and then accepting the regular presence of a product or service. For example, everyone is familiar with Intel and computers. Why? Because the brand has become part of the desktop paradigm.

3. Disrupt the normal conditions with a positive change

People pay attention to changes that don’t fit the norm. Where the change is negative, they steer away. However, where the change is positive, it creates an opportunity for people to become very interested. For example, a new product or service that makes a regular chore or function considerably easier is a disruption. People notice it and want to tell others.

4. Create a reward for being interested

Dopamine is the chemical in the brain that gets released when we receive a reward. And our brain wants more of it all the time. So we quickly align rewards with those things that trigger and repeatedly create more dopamine. This biological driver should not be ignored; it’s often a primal driver that gets people to want or buy something even if logically they should do something else.

5. Reputation matters

Popularity can be generated quickly by a new, immediate change or huge sensation, but it doesn’t sustain when the “newness” dies down. Instead, it’s a business reputation that sustains popularity and keeps it going. Referrals, good opinions, recommendation all build and continue to spread awareness of a reputation. That continued cycle solidifies a market and customer retention over time.

6. Curiosity killed the cat

People frequently stop to look at something interesting and new. Curiosity is one of the key aspects of humanity that makes us different animals which typically run away from the unknown, not towards it. Ignoring people’s natural habit of being curious about the new is literally leaving money on the table.

7. Keeping up with the Joneses

We seek validation from our peers. And that feeling comes in the form of acknowledgment from others when we appear to achieve a level of success or accomplishment. Products and services are one way that quick acknowledgment is achieved from peers. A business using this theme frequently sees its popularity steadily go up.

Businesses can use other methods for successful merchandise management, but the seven areas above have proven to be the ones that have consistent returns. Understanding the science behind these areas gives a business far more ammunition in sales, and it’s a lot better than just building mousetraps.

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