Starting a successful business is no small feat. In fact, it’s one of the hardest things most people are likely to do in their lives. Maintaining and growing a business can be even harder. Technology gives modern business owners some advantages that their past counterparts didn’t have, but nothing can guarantee the success of a business.

The fact is that only about 25% of businesses manage to survive for 15 years or longer in the United States. If you want to be in that number, you’ll need everything you can get to ensure your business is safe and working as smart as possible. Particularly if you run a medium to large-scale business, you’ll need the best innovations in automation to work on your side.

Here are some excellent digital solutions

If you’re running a large business in the U.S., then you likely have unique needs compared to smaller businesses. You may even have multiple locations across the country with hundreds of employees. You know the importance of maintaining an aesthetically pleasing and well-functioning website, and yours may have thousands of webpages and petabytes of data that you’ll need to comb through. That’s why you need an intelligent search solution.

Elasticsearch is an open-source full-text search and analytics engine that can search through all of your data and provide relevant results in real-time. It’s the core component of the ELK stack, which also includes LogStash and Kibana, and it’s all free to use under the Apache License. LogStash is able to simultaneously pull information from multiple data sources and store it in relevant clusters on your servers through a process called data ingestion. Information can then be instantly retrieved by your employees and customers, making everyone’s life easier. Kibana can even instantly create visualizations of your data, so everything can be understood at a glance.

Threat Intelligence

Software Solutions

Every business runs the risk of being attacked, and you need to make sure that you’re constantly vigilant. This goes beyond just cyber attacks as well. With LifeRaft, you can comb open sources on the internet like forums, social media sites, blogs, and more in real-time to identify and prepare a response to threatening events.

Life Raft’s services eliminate the need to manually scroll through online feeds to locate threats, and Raft automatically informs you of any threats made to your employees, buildings, or operations. For example, if there was a discussion on the dark web about attacking your headquarters building, you would be informed and able to investigate information about the accounts involved and further track information on the attack. This service, combined with strong cybersecurity, will make your business as safe as possible.

Call Center Software

Software Solutions

There’s no one more important to your business than your customers, and if you want to keep them loyal, you’ll need to provide outstanding customer service. A great way to do that is by providing convenient and efficient call center services. Customers are already likely to be frustrated when contacting tech support or trying to reach your contact center, and the last thing they need is to be left on hold with slow service.

It can be challenging to maintain an in-house call center, especially during the COVID-19 epidemic in the U.S., so you may want to work with virtual call center companies. A virtual call center offers the same customer support as a typical call center, but it’s staffed by agents with remote jobs all over the world. Virtual call center agents can be available for customer care at all times, especially if you hire agents in multiple different time zones. The best call center software ensures customers are automatically routed to the best call center representative for their concerns and can even let callers reach your agents through convenient digital means (text, SMS, web chat, mobile apps, etc.).

There’s no doubt you’ve worked hard to get your business to where it is today. It’s important to protect yourself and ensure you’re offering customers as much convenience as possible so you can continue to grow.

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The Unbreakable Rules of Social Media Marketing

The buzz surrounding Social Media Marketing would seem to suggest that it is the ideal way for any individual or business to increase their online presence.

Now, Social Media Marketing (SMM) firms are springing up like mushrooms and devotedly spreading the message of the importance of social media like Facebook and Twitter.

But is this form of marketing worth the hype? One thing is for certain; social media has now indeed become a favourite choice of platform for marketing a plethora of products and services.

But to succeed in the highly competitive SMM arena, one has to go far beyond the so-called tried and tested methods of “community engagement” to turn the marketing campaign into a success. This is where the golden rules of marketing come into play.

The unbreakable rules of social media marketing

So what are the fundamental rules that can lead to a successful SMM campaign? These are not overly complicated or time-consuming methods, but simple ways that are often ignored by marketers.

Rule 1: Content is king

Yes! Marketing on social media is unlikely to succeed by posting fluff content with little or no value. To gain attention from the audience, your content needs to be unique and through provoking.

The ideal way to engage the audience while building your brand reputation is by posting quality content on a regular basis, which is not just a collection of information from other websites.

Try to match your content to your product and your market, as this will have the most chance of being well received by your audience as well as generating revenue.

An example, this post on The Canvas Factory blog, about photographic techniques. Great match to the product and the audience, no doubt it performed well.

Rule 2: Listen more

Far too many social media marketers are involved in making posts on such a frequent basis that they forget listening to the feedback of their audience. Y

our marketing campaign will fall flat on its face if it does not aim to build a rapport with the public and fails to deliver what they want. It’s very easy to buy likes on Facebook but getting people to participate on posts or conversations is an entirely different ballpark.

Rule 3: Be genuine

You’re probably saying to yourself “what’s up with all these clichés?” but this rule is as important as any other. You would want your marketing campaign to be community driven and genuine in its approach.

What does this mean? It means you’ll have to interact with the audience as a human and not a corporate gizmo. If you truly want organic likes and followers, your marketing strategy better involve prompt replies and round-the-clock help.

A great example of failing to be genuine can be found in the ‘Fresh in Our Memories’ promotion from Woolworths on Anzac day. Huge backlash, huge miss.

Rule 4: Expand your reach

Don’t just put your all your money on Facebook, Twitter, and YouTube because there are dozens of other social networking sites that you can leverage.

To make the most out of your Social Media Marketing, utilize different platforms like Instagram, Pinterest, Google+, Tumble, and others. You may be shocked when you find out how much all these lesser known social networking sites can contribute to the growth of your online presence.

Rule 5: Give it time

If Rome wasn’t built in a day, you shouldn’t expect your brand to be known throughout the world at the same time. No, you’re not building a city but what you’re doing is going take time and effort.

An effective SMM strategy always focuses on attaining long-term results and seeks to establish a reputation by consistent service. If you can prove that your business is trustworthy, followers will automatically increase.

Final words

If you follow the five unbreakable as mentioned above with a passion and have the presence of mind to adapt to changing scenarios, it shouldn’t take you long to establish your business as a reputed online identity.

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