There are seven out of ten Americans now use social media to interact with one another, engage with news content, share knowledge, and have fun. This is why many businesses use social media to promote their products and services.

It is safe to say you aren’t doing yourself any favors by ignoring social media marketing tips. What’s more, marketing via social media isn’t stagnant and one-size-fits-all. Trends come and go, often as new social media networks emerge.

Read on to find out how to use the most relevant social media marketing trends to your advantage.

1. The Rise of Visual Content

Social media

You can see a continued rise in visual content on social media. Users are now more likely than ever to consume and engage with visual content. As a result, businesses are turning to visual content marketing to connect with their target audiences.

Live video is one of the most popular visual content marketing trends this year. It lets businesses connect with their audiences in real-time and create an engaging, interactive experience.

2. The Power of Micro-Influencers

Brands are turning to micro-influencers to promote their products and services because they know that these influencers have the power to reach and engage with their target audiences. Several brands now collaborate with micro-influencers instead of hiring a marketing company, and you can see more influencer marketing campaigns.

3. The Importance of User-Generated Content

There are several reasons why UGC is so important for businesses. First, it helps to build trust and credibility, as customers are more likely to believe reviews and recommendations from their peers.

Social Media Effects On Your Business

Second, UGC is more engaging than traditional marketing content, and it has the potential to reach a wider audience. Finally, UGC is cost-effective and doesn’t require paid advertising or a large marketing budget.

4. The Popularity of Smaller Networks for Ads

Many small businesses find that they can connect with their target audience more effectively by advertising on smaller social media networks. This is because these networks often have a more engaged and niche user base.

In addition, the cost per click on these networks is often lower than on the major networks. As a result, small businesses can get more bang for their buck when they advertise on smaller social media networks.

5. TikTok Becomes Massive

One of the biggest platforms that are seeing a massive surge in popularity is TikTok. It offers a unique way to reach this highly sought-after demographic.

By creating fun and creative content, brands can connect with TikTok users on a personal level. Additionally, TikTok’s algorithm encourages users to discover new content, so your brand has a good chance of being seen by potential customers. But, it also helps to be familiar with Tik Tok SEO.

6. The Gaining Popularity of Social Audio

Social Media Engagement Strategies you need to Adopt in 2018

Audio provides an intimate and personal way to connect with your audience. This year, you can see a rise in the popularity of social audio platforms like Clubhouse and Anchor, and more brands are using audio content to connect with their audiences.

It’s essential to be aware of the social media marketing trends that are dominating this year. From influencer marketing to User Generated Content (UGC), these trends will help you better connect with your audience and achieve your marketing goals.

So, what are you waiting for? Get started on your social media marketing strategy today, and be sure to incorporate these trends. Your audience will surely thank you.

Interested in learning more about how to boost your business? Be sure to check out the rest of our blog.

You May Also Like