With over 85,000 Google searches every second, it’s no surprise that you want to rank on Google. It’s a great way to get free traffic without continuing to invest a lot of ad dollars. However, it takes work to maintain your rankings.
You need to know the future SEO trends if you want to continue getting search engine traffic. Below are five of the top SEO trends that you need to know in 2022.
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1. More Reliance on SEO
Google has gotten good at analyzing sentiment over the years. However, that doesn’t mean their guesses were always correct and produced excellent results.
With AI, Google’s sentiment analysis and page ranking factors will continue getting better. The Rankbrain algorithm will continue to make more use of AI in the future to optimize the rankings for user sentiment and page experience. You’ll need to be familiar with it to ensure you meet the needs of Google searchers.
2. Greater Importance of Page Experience
Content isn’t the only factor that Google takes into account when ranking websites anymore. Google wants its users to have a great experience when they leave the search engine too. That means you’ll need to work on your website design and page speed to give this to your users.
One way to measure this is by looking at your Core Web Vitals score from Google. This report will tell you about the problem areas on your website.
3. Increase in Keywords
People don’t only use text and keyboards to search on Google anymore. Now that voice search is more common, more people than ever are using voice search on their devices.
You’ll need to optimize for these new keywords to take advantage of this trend. There are new tools and a Keyword Planner alternative to figure out what these terms are.
4. More Importance on Structured Data
Google can process much more than your meta tags these days. There are more website structures you can add to your website that gives Google the ability to add more information on your search engine result.
You want as much real estate on the search engine page as possible. Look into structure data and which tags you can use to add data to your search engine listings.
5. Passage Rankings
You don’t have to rank a whole webpage to rank on Google anymore. Sometimes articles are so long that they don’t answer specific questions for users. With Google wanting to provide exact answers, this is a problem.
That’s why Google is starting to rank sections of web pages. If you can provide detailed subsections of your pages in larger articles, you have a chance of ranking for that specific section of your website.
SEO Trends Are Changing All the Time
Google is constantly refining how its search engine works to provide its users with a great experience. That means you need to pay attention to the SEO trends that come about to keep up with the changes. Make sure to continue to watch the 2022 SEO trends above to stay ready for the following year.
If you want to learn how to take advantage of SEO better and grow your Google rankings, check out the latest articles for more great advice.