The top five search results on Google get around 70% of the clicks. You want your business’s website to be within that top five, so there is no denying that SEO is super important.
And if you are not SEO savvy yourself, outsourcing the work to SEO service providers is a smart move.
But how do you know which SEO service provider is right for your business? This guide will help you choose the right one.
Figure Out Your SEO Goals
You don’t need to be an SEO expert, but it does help to know a little so you can figure out what your goals are. Some businesses may need a whole new SEO strategy and people to do the work but others might only need a little help.
These are some common SEO goals for businesses:
- Faster site speed
- User-friendly web design
- Optimized keywords and blog content
- Quality backlink profile
- Improved landing pages
- Technical SEO implementation
Most SEO service providers will cover all these points, but they will perform some services better than others. If site speed is your top priority, choose an SEO company that prides itself on that.
If you are unsure what good site speed and web design have to do with SEO, learn more information here.
Local SEO
Do you have a brick-and-mortar business? If so, search for an SEO agency that does local SEO and is also local to your area.
It is more likely that they will understand your target audience and competitors more than an out-of-town agency. Though it is not a necessity as most SEO companies also offer local SEO services.
Look Out for Shady Tactics
Most SEO techniques take around four to six months to work so if they are promising the earth in one month it is likely they are exaggerating their work.
Some information about other clients will be confidential, but any good SEO service provider should have case studies.
It also helps to know a little about SEO so you can spot white hat and black hat techniques in their case studies. White hat techniques include guest posts and keyword research using a good tool. Black hat techniques include backlinks from low-quality websites and keyword stuffing.
Trust Your Instincts
Like any business deal, trust your instincts. The best SEO service provider will have nothing to hide and will prefer transparency. They will be happy to speak to you over the phone or video call whenever you like.
Always visit your potential SEO service providers in person if you can. Make sure you have a contract in place before they start any work and you have an agreed budget for a specific amount of time.
Finding the Right SEO Service Providers For You
Many SEO service providers might seem like they all perform the same tasks and deliver the same results. Do your research, know what you want, and you will be able to dig through the weeds and find the right SEO company to help your business grow.
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