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Marketing in the healthcare world can be a tricky business. You need to obey strict ethical standards while also using marketing know-how to draw more patients to your practice. So what should you do?
This is where health promotion campaigns come in. These types of campaigns are common at doctors’ offices and dentists’ offices but you can deploy them anywhere. At their core, healthcare promotion campaigns attempt to draw attention to common health problems.
On the campaign materials, your practice’s name will feature prominently, helping to spread the word about your business. What are the secrets of health promotion campaigns and what goes into a good one?
Stick around and let’s take a look.
The Essential Components of Good Health Promotion Campaigns
Health promotion campaigns should not be an overt form of marketing. Their primary purpose is to draw attention to common health issues like diabetes and obesity. Your practice’s name happens to be on the materials and will naturally gain attention. This is what keeps this kind of marketing ethical.
Define Your Goal
What are the goals of your healthcare promotion campaigns? What message do you want to impart to your audience? The very first goal of the campaign should be to educate potential patients with a secondary goal of increasing your patient numbers.
Make It Relevant to Local Concerns
Your health promotion campaigns need to be aligned with common local concerns. Is there an epidemic of diabetes in your area? Are there concerns about kidney disease?
Making your campaign relevant to local problems should also involve working alongside other initiatives and bringing in local pharmacies to help.
Ensure Thorough Deployment of Campaign Materials
Make sure that you brief anyone who you’re asking to display the materials. For instance, if they will be displayed in pharmacies and community centers, bring organizers and pharmacists into the meetings.
You should ask those displaying the materials to show them prominently, in a dedicated area such as a noticeboard.
Learn From Your Campaigns
After the campaign is completed, find out what effect it had on the local population and your patient numbers. Learn from your mistakes and make your successes prominent to gain more support for your next campaign.
Healthcare Promotion Campaigns As Marketing
Marketing your practice is not the primary objective of the campaign but it is an effective way to spread the word about your business. For instance, it’s recommended that your practice’s name and logo is displayed prominently on any marketing materials.
This way, your status as a health authority is built, word-of-mouth about your business spreads, and you give your reputation a boost. For more information on marketing a healthcare practice, check out this comprehensive article.
Keep Up to Date With Health News
One of the most important aspects of health promotion campaigns is an awareness of current events. If you want to keep up to date with all the latest health news, check out our health and fitness section for regular updates!