Did you know that 45% of businesses fail during their first five years of being in business? If you are in business and looking into managed services but are confused about the difference between SDN and SD-WAN, you are in the right place.

Keep reading to learn the difference between these two networking solutions to learn what is best for your business.

What Is SDN?

What Is SDN

This stands for software-defined networking which gives users the power to control the network with software. A user has the ability to control the network centrally and also customize its performance. This can be customized to ensure that it will work for the business’s unique needs.

Even though large hosting providers or large data centers benefit from SDN you do not have to be a huge multi-tenant organization to also get the benefits. You can get a little more insight into how a business can benefit from SDN.

What Is SD-WAN?

What Is SD-WAN

SD-WAN stands for software-defined wide area network. This is an extension of SDN that allows enterprises to leverage a combination of transport services. Some of these transport services include LTE, MPLS, and broadband internet.

WAN uses a central function in order to direct traffic across the WAN securely and intelligently. This helps make the user experience better and it also increases the performance of the application.

Main Differences

One of the main differences between SD-WAN and SDN is that WAN delivers a wide area network that has the ability to connect multiple sites with each other. SDN instead can be used to form networks that can easily be changed depending on what an organization needs. This means that they can operate on a LAN or local area network.

Another difference is that WAN focuses on geographically distributed locations and SDN focuses inward on the service provider network or on the LAN. With an SD-WAN you have a pre-programmed network that is less complex vs an SDN which is programmable and customizable but more complex.

Pros of SD-WAN

Pros of SD-WAN

WAN can save your company money after some time because you will not need MPLS lines (which are expensive). Another benefit is its security because it is encrypted and there is also an overlay.

It also gives you the ability to route traffic based on what makes the most sense for your business. For example, you can prioritize certain traffic to travel easily in order to give them the best performance.

WAN will also save you a lot of time and resources by setting up fully meshed sites instead of bringing up links or tunnels in each site.

Now You Know the Difference

We hope that now that we cleared up the difference between SDN and SD-WAN you can make informed business decisions moving forward.

Did our article help you out today? Please keep browsing the rest of this section for our latest business tips.

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Power of Search Engines
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Are You Underestimating the Power of Search Engines?

Many businesses simply aren’t using search engine optimization… well, optimally! This seems to stem from a lack of understanding from how important search engines are when it comes to driving traffic to your website. Even some of the ones that do understand the importance don’t quite understand how exactly that traffic is going to be generated.

How a search engine doesn’t work

Many people think that search engines are a ubiquitous, ultra-dynamic technology. The likes of Google know exactly when a new website is created and adds it to some database. If a user enters the right term, that website will be among the search results, probably not too far from the front page.

Unfortunately, it’s not quite a simple as that. It’s true that companies like DuckDuckGo can return results from pretty much anywhere on the World Wide Web. But these companies don’t return comprehensive or neutral results.

The selectivity of search engines

Thousands of websites are being created every day. As a result, search engines have to show a degree of selectivity when it comes to the results of a searcher’s inquiry.

When you search for something, you’re not getting unfiltered results from a neutral source. Filters are in place that prevent business owners who are using unethical SEO tactics from appearing in search results.

There have been many times in which disputes between a website and a search engine have culminated in throttled search results. Remember the dispute between Genius and Google? This was the result of unhealthy SEO.

Understanding searcher psychology

When someone wants to find something, they’re going to use the search term they feel is most appropriate. Many companies assume that there can only be a limited number of obvious search terms that would lead to their company. But a user doesn’t always use the inquiries or search terms you might expect. Not everyone visits Google knowing exactly what they’re looking for!

You also need to understand that your average searcher is not going to look beyond the first two or three pages of search results. They’re likely to use one of the first few results or change their search term.

Getting to grips with the numbers

As you can see, the world of search engines is a complex one. It makes the workload of really good SEO absolutely tremendous. Understanding how the various algorithms of sites and psyches of users is no small task. It’s why many companies choose to use SEO consulting. It’s also why many companies simply don’t bother with SEO at all.

But when you see the numbers, your mind should be changed. The average number of Google searches per month hovers around the figure of six billion. And make no mistake: it’s search engines that are the most common gateway to any given business. It’s not television advertising or social media marketing. (Not that you should be ignoring the latter!) It’s organic search results.

You cannot afford to underestimate the power of search engines when it comes to your digital marketing. Don’t put your company at risk by ignoring it!

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