The sales candidate’s resume is impressive, and over the phone, they seem engaging and knowledgeable. Face-to-face, they ace the interview. The choice is natural — they’re hired. You thought your job as a hiring manager was finished. But after a few weeks at the job, it becomes apparent that your impressive, engaging new hire just isn’t a good fit for your company, leaving you wondering what happened.

It’s common knowledge among hiring managers and sales recruiters that interviews and resumes often fail to give a complete picture of sales candidates, and finding the right salesperson for a specific role in a specific business is never as easy as it first seems. Factors such as education and training stand out on paper, but they don’t always do the best job of communicating candidates’ soft skills — the essential sales qualities (like perseverance or empathy) that are often buried below the surface and difficult to identify upon first meeting somebody.

While someone may perform well in an interview, it is definitely worth remembering that the keyword is ‘perform’. Everyone puts their best face forward when they are being interviewed and it can be difficult to properly ascertain how well candidates will deal with the pressures and tempo of the sales role they will be filling on any given day — not just on the day of the interview. This is why hiring a salesperson isn’t just about finding the best candidate — it’s about finding the best fit for your company.

While it’s impossible to simply ask candidates to drop the act and simply be upfront with you, there are other options that help recruiters and hiring managers take the guesswork out of the hiring process. One such technique is to use sales personality tests to gauge your candidates’ deeper sales abilities. Using techniques developed by professional industry psychologists, sales personality tests (also known as sales assessment tests) allow you access to a fuller sense of the sales candidates’ personality, sales motivations, and overall suitability for the specific role that needs to be filled.

Sales personality tests take into account a number of benchmarks that you create, known collectively as a target profile, and then evaluates your candidates against it. While anyone can simply state that they are detail-oriented on their resume, a sales personality test will reveal whether or not that’s actually the case and whether they will be a good fit.

Many companies attest to the results of sales personality tests, and companies such as SalesTestOnline have success prediction rates upward of 90%. The tests take no longer than 10 minutes, and you have access to the results instantaneously. Furthermore, the tests can be administered online from anywhere in the world.

When it comes down to it, hiring salespeople can be a complex process. But by adding this simple ten-minute test to your hiring process, you can save yourself weeks of lost time and thousands of dollars in lost resources. Finding the right fit for your sales division is important. A sales personality test can help you bridge that gap.

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How Apps Can Help Your Business Thrive

There are many things you can use to help your business thrive, but apps are certainly up there. They represent how powerful technology has become, and how much it matters to our businesses. So, check out how apps can help your company thrive and grow as much as possible.

Connecting with more people

As a business owner, you should always be looking for ways to connect with as many people as possible. And the way to do this is to ensure that you use apps to your advantage. For instance, you might consider creating a business app.

This will allow you to interface and connect with a whole new set of customers. You will be able to appeal to them through their smartphones wherever they may be. And this is an excellent way of raising brand awareness, and connecting with more people.

Do work on the move

When you run a modern business, you’re going to find you’re a busy person. You will be moving around a lot and traveling quite a bit. And this is where you need to make sure you have plenty of apps.

You see, there are certain apps these days that allow you to work remotely. No matter where you are, you can still be sure you’re running your business.

And this is vital for ensuring you are always connected and constantly evolving. Working on the move is a vital part of contemporary business, and you need to make sure you do it as much as possible.

Payments

One of the best things that apps can do to help your business thrive is through payment methods. The best businesses are the ones who offer the most amount of payment methods.

Customers hate having to wait around to get what they want. And the fact is that you could easily lose sales as a result. So, you need to use any sort of small business app that can help with payments.

That way you can process multiple transactions at once, and increase the sales you make. Instead of simply enjoying a lot of leads and a few sales you will be able to convert every lead into a sale on the spot.

Marketing

It’s vital to look at every possible avenue you can to market your business. That means you need to think about using apps to help you promote and advertise your brand.

There are so many things you can do in this respect, and it’s really a case of deciding which to use. The best thing to do would be to get social media apps on your laptop or smartphone. Things like Twitter and Facebook are vital for marketing the brand.

And you can use the apps for instant connectivity and interaction. These allow you to update and promote your business at any time of day or night, wherever you are.

The good thing about owning and running a business these days is that there is so much out there to help you. Indeed, technology has developed to such a degree that we can use it to help our businesses so much.

If you harbour ambitions of developing a successful and thriving brand, you will need to make use of technology. And smartphone apps are one of the best formed of technology you can use these days.

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