“There are nights I don’t sleep,” are the opening words of a Spanish-language ad campaign launched this week by American Crossroads.
According to the Center for Responsive Politics, Karl Rove, the former top strategist for President George W. Bush, and former Republican National Committee Chairman Ed Gillespie formed the Super PAC American Crossroads. The five members of American Crossroads‘ leadership staff have all worked for the Republican National Committee and almost all worked for President George W. Bush.
The campaign ad — which features a young Hispanic woman getting out of bed — continues, “I’m worried, for our jobs, our home, the high price of everything. I look at my kids and I worry about their future. I supported President Obama because he expressed himself so well, but since then things have gotten worse.”
She adds that there is higher unemployment, Medicare benefits will be reduced, we have an enormous national debt and Obama wants to increase taxes and spend more. She concludes there has to be a way to stop Obama from writing more blank checks.
The British newspaper Guardian reported this week:
The unprecedented new ad campaign, sponsored by American Crossroads, the funding group developed by Bush presidential mastermind Karl Rove, is the clearest indication yet that America’s fastest-growing voter group is re-emerging as a critical 2012 battleground, with Latino voter swings in battleground states like Florida, Colorado, Nevada and even New Jersey increasingly likely to determine whether President Obama wins a second term.
The Guardian adds that, “the close involvement of newly elected Latino Republicans like New Mexico Governor Susana Martinez – the first Latina governor in US history – in the creation of the Crossroads ads are one reason they’re so good.”
The Guardian also highlights that “Martinez did quite well with Latinos last November, as did other GOP Latino hard-liners like Marco Rubio in Florida (who won 57% of the Latino vote). But it’s not clear if such support will transfer to non-Latino Republicans, including the eventual GOP nominee.”
Watch the ad in full: