About 51.3 percent of online users use mobile devices like smartphones and tablets. Is your website optimized for mobile? If not, you should get on it today since users conduct almost 60 percent of searches on mobile devices.

Following the responsive design best practice can do the trick and put your website in front of your targeted audience. Don’t know why you should care?

We’ve got you covered. We’ll tell you the basics about it and why is responsive web design important. Read on to get the inside scoop on having a mobile responsive website.

Responsive Design Best Practice: The Basics and Why You Should Care

You might’ve asked yourself too many times how to make the most out of your website. Sometimes simple tweaks such as using the best SEO tricks and changes to your site design can help you get more clicks. Is your website optimized for mobile?

The best practice is using a site design that supports any type of mobile device. You want to make sure anyone can learn more about your products and services. It doesn’t matter if you just launched your blog or business, you must optimize your website.

Still thinking twice about optimizing your website for mobile? Here are the top 3 reasons why a responsive website is a must.

1. Improving Your Search Engine Ranking

Search engines such as Google are prioritizing mobile. Building a mobile responsive website will help you rank higher on search engine results. Mobile optimization will make your site run lighter and faster.

By boosting your site’s speed, you’ll be following the latest website design trends. You should check out this post by Optuno to learn more about the top trends you should keep in mind this year.

2. More Consumers Are Going Mobile

The increasing popularity of mobile devices makes mobile optimization a must to keep up with your competitors. Experts found that 79 percent of consumers researched on their phone before making a purchase. If your website isn’t optimized for mobile, you might miss the chance of reaching that audience.

3. Increasing Your Conversions

When you optimize for mobile, you make your website accessible to anyone who uses mobile devices. If you use the right design, you can increase your conversions.

An example is how your mobile website could help your customers place orders for your products or services from their devices. Also, if your site has a scheduling feature your customers can book your services on the go.

The Bottom Line

While it may take some time and money to optimize your website for mobile, it’s worth it. Some of the most important benefits of following the responsive design best practice are boosting your search engine ranking, conversions and audience reach.

You may think it’s more complicated. Yet, today you can find many mobile-ready website designs. These designs will help you lower your site maintenance costs. Also, using a mobile-optimized design will boost your efficiency because you won’t be running two versions of your website.

Want to more helpful tips to improve your website? Check out our Technology section for more insightful articles.

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The Most Hotly Contested Web Design Concepts of 2016 1 - Florida Independent
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The Most Hotly Contested Web Design Concepts of 2016

If there’s one topic that gets people fired up it’s web design. To succeed online, a smartly designed website is crucial. Something that brings in visitors and keeps them on your page, absorbing content.

Unfortunately, what constitutes a great site isn’t always agreed upon, and there’s constant debate of best practices, what’s hot, what’s not, and what is the cancer that is killing the industry. The argument still rages on, and recently it’s moved on to these commonly used web design elements:

The Carousel

“We’re not at the park, so why are we going around and around? Because people keep designing their sites with these blasted carousels” is just one of the commonly heard gripes about this supposedly interesting design choice.

Unfortunately, we have to keep clicking left or right to get another little morsel of information that the designers have deemed us worthy to handle. Are they afraid we can’t read full paragraphs? This one isn’t just a matter being annoyed personal preference, however, Carousel designs actually harm your websites performance.

They kill local SEO efforts by starving your site of actual content, the slow your site down with huge image files and JavaScript, and they are so confoundingly bad that nobody clicks through them all the way. The naysayers might have a point on this one, Carousels are way more trouble than they are worth.

Parallax Scrolling

You’ve seen this technique on graphics heavy sites in which the foreground and background scroll at different speeds. It creates a feeling of depth, helps tell a story through visuals, and looks pretty cool when properly implemented.

Unfortunately, it comes with some (resolvable) issues that may make it a waste of time. Like the Carousel, use of Parallax Scrolling is damaging to SEO. Since there’s usually just one page and a bunch of images, there’s no text content for search engines to crawl through and rank.

The abundance of images reduces performance (and completely kills performance on mobile devices). Most damaging of all though, is that the technique can just make it confusing to absorb any useful information, which will cut your number of repeat visitors down tremendously.

Think about it, would you stick around on a website where your only navigation option was to scroll downwards through hard-to read image/text combos? Of course, there are examples of Parallax Scrolling done right, so the argument is there that it’s all about how you choose to use it.

The Hamburger Menu

That three lined symbol in the corner on most websites that you click to access navigation options is commonly known as the hamburger menu.

While it does look cool, and you can see why one might be tempted to clean up their navigation by having it sleekly displayed in a drop-down menu, many say it kills a websites discoverability.

When your navigation options are out of sight, they are also out of mind, the thinking goes. There’s also the argument that it’s less efficient, since you’re forced to go to a separate menu just to see your options, but that’s more a matter of personal taste, it would seem.

We may never get definitive answers on whether these trends are good or bad, but it seems pretty clear that if you are going to try to incorporate any of these ideas into your design, you have to do it with care.

We’ve given you an overview of the tons of free web design options out there for building a pretty good site. When you have to move up to the big leagues though, it’d be prudent to hire some big league talent.

Professional web developers like Big Drop (out of New York), or Brown Box Branding (Dallas TX) offer great designs coupled with high level marketing strategies proven to keep the visitors coming back to your site for more.

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