About 51.3 percent of online users use mobile devices like smartphones and tablets. Is your website optimized for mobile? If not, you should get on it today since users conduct almost 60 percent of searches on mobile devices.

Following the responsive design best practice can do the trick and put your website in front of your targeted audience. Don’t know why you should care?

We’ve got you covered. We’ll tell you the basics about it and why is responsive web design important. Read on to get the inside scoop on having a mobile responsive website.

Responsive Design Best Practice: The Basics and Why You Should Care

You might’ve asked yourself too many times how to make the most out of your website. Sometimes simple tweaks such as using the best SEO tricks and changes to your site design can help you get more clicks. Is your website optimized for mobile?

The best practice is using a site design that supports any type of mobile device. You want to make sure anyone can learn more about your products and services. It doesn’t matter if you just launched your blog or business, you must optimize your website.

Still thinking twice about optimizing your website for mobile? Here are the top 3 reasons why a responsive website is a must.

1. Improving Your Search Engine Ranking

Search engines such as Google are prioritizing mobile. Building a mobile responsive website will help you rank higher on search engine results. Mobile optimization will make your site run lighter and faster.

By boosting your site’s speed, you’ll be following the latest website design trends. You should check out this post by Optuno to learn more about the top trends you should keep in mind this year.

2. More Consumers Are Going Mobile

The increasing popularity of mobile devices makes mobile optimization a must to keep up with your competitors. Experts found that 79 percent of consumers researched on their phone before making a purchase. If your website isn’t optimized for mobile, you might miss the chance of reaching that audience.

3. Increasing Your Conversions

When you optimize for mobile, you make your website accessible to anyone who uses mobile devices. If you use the right design, you can increase your conversions.

An example is how your mobile website could help your customers place orders for your products or services from their devices. Also, if your site has a scheduling feature your customers can book your services on the go.

The Bottom Line

While it may take some time and money to optimize your website for mobile, it’s worth it. Some of the most important benefits of following the responsive design best practice are boosting your search engine ranking, conversions and audience reach.

You may think it’s more complicated. Yet, today you can find many mobile-ready website designs. These designs will help you lower your site maintenance costs. Also, using a mobile-optimized design will boost your efficiency because you won’t be running two versions of your website.

Want to more helpful tips to improve your website? Check out our Technology section for more insightful articles.

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How NEOFECT Created a Smart Glove (Robotic Arm) That Uses Online Gaming for Rehabilitation

Wearable technology keeps evolving. And it is transforming the way we experience the world. Watches, eyeglasses, rings, bracelets and even smart home devices like the thermostat are changing how we consumer information, monitor our health and use home products. Smart technology has a significant role to play in how people will live in the future.

NEOFECT wants to change how to aid rehabilitation and the provision of clinicial real-time patient data. In an interview with  Scott Kim, Neofect’s co-founder and CEO of the US office, he spoke to us about how he started NEOFECT, the company’s success factors and challenges they have faced in their bid to change physical therapy using online gaming.

Brief summary about your startup

Established in 2010, NEOFECT is a mobile health startup with a vision to deliver an affordable and effective at-home system to aid neuro patients with central nervous system disorders such as a stroke.

Its first product, RAPAEL Smart Glove, combines a wearable device, virtual reality and gamification for rehab exercise, while its software analyzes the data from built-in sensors and provides training tasks based on the patient’s activity level.

The device has been successfully employed by a number of major hospitals in South Korea since December of 2014, and approved for use in the US and Europe. NEOFECT has offices in S. Korea, San Francisco, and Poland.

Why and how it was started

The President of NEOFECT, Ho-Young Ban, experienced first-hand the difficulties faced by stroke patients and their families when his father and two uncles fell victims of stroke.

Although his uncles were fortunate to survive, they had to turn down the rehab therapy because of the costs involved. So, when his friend Young Choi came up with an idea of Rapael, Ban could not resist.

Soon after, their classmate from the University of Virginia’s Darden MBA program Scott Kim joined the team to launch the US operations.

Kim was born with spinal bifida and went through a surgery and a long rehabilitation process, so he immediately recognized the opportunity and became a co-founder and the CEO of the Neofect’s US office.

What has been the biggest success factors

Personal motivation of the founders combined with the latest, most advanced smart technologies have become the major engines behind the company’s success.

– Gamification, which motivates a patient throughout the rehab process. It helps to induce neuroplasticity for hand function of a patient with a brain damage.

Various rehab games are updated monthly and each game targets specific movements such as squeezing the orange for finger flexion/extension and pouring wine for forearm pronation/supination, for example.

– Artificial Intelligence: the software analyzes data from the glove’s sensors and provides training tasks based on the patient’s activity level. The algorithm is designed to enhance learning multiple functions by offering an optimal task at a proper level of difficulty.

– Wearable Device: RAPAEL Smart Glove is a wearable bio-feedback training gadget. Lightweight and designed to fit different hand sizes, it uses the Bluetooth technology to collect the patient’s data.

What are the biggest challenges you have faced launching and running the company?

The biggest challenge was the product’s concept itself. Many people believed that Rapael could be a threat to the therapists. Fortunately, after we launched the program in several hospitals, we’ve been able to prove that our device is designed with the doctors’ and patient’s needs in mind and helps them make the rehabilitation process more efficient.

Which do you think is most important: the right market, the right product, or the right team?

This sounds like a cliché, but the right team is easily the answer to me. With the right people, you can make necessary adjustments based on new information to make sure there is a product-market fit.

My previous job was to lead a team to make mobile apps – without any exception, all great apps loved by users were made by great teams.

Final words for those chasing the startup dream

Never underestimate the importance of execution. Many people waste their time just to validate what they think or others think, or even just to finish the conceptualization.

However, you should “fail fast” in order concentrate your efforts on building a product which has a market demand, and of course, to save time and money as well.

Plus, you should fail while you are small rather than big, if you’re meant to face it. The earlier you do the reality check, the faster you can reach your goal, although it might cost you a couple of failures at the beginning.

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