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If you think email marketing isn’t useful anymore, think again. In fact, 54 percent of small business owners state email marketing is the most important tool for boosting sales.
Email marketing can help increase your ROI and your quarterly sales. However, if you want to get the most bang for your buck, you need to use email marketing automation.
What is email marketing automation, and what are the benefits? Learn all about it here.
1. Reach The Right Person At The Right Time
Many people understand email automation as sending an email at a scheduled time. There’s much more to it than that.
You can send an email after someone takes an action or triggers something. Examples of triggers include set times, birthdays, clicking a link, buying a product, etc. This allows you to create a more complex email marketing campaign rather than sending email blasts.
Here are some examples of tailored emails:
- New subscriber welcome
- Abandoned cart reminders
- Appointment reminders
- Auto replies
Tailored automated emails reach the right person at the right time, generating more leads and helping you achieve digital marketing success.
2. More Lead Conversions
When you use automated emails, you’re providing your leads with relevant content. This helps to increase the chance they’ll convert and become a customer.
Let’s say Mary finds your online store and browses some of your products. She adds a few to her cart, but never completes the checkout process. She may have gotten distracted, or perhaps she was just window shopping.
American consumers abandon eleven online shopping carts per year or almost one each month.
Whatever Mary’s reason for abandoning her online shopping cart, you can send a reminder email that encourages her to come back and complete the purchase.
3. A High ROI
One of the biggest reasons businesses love email automation is that it produces a high return on their investment. You don’t have to spend much to see a high return.
One reason for this higher ROI is that personalized, targeted email marketing increases conversion rates. High conversion rates mean more customers and more sales.
Another great benefit of automated email marketing is that it doesn’t take long to see success. You can see the data laid out when you set and track your digital marketing KPIs.
Successful email marketing will boost your quarterly sales by focusing on retention, creating a sense of urgency, and maintaining communication.
In short, automated email marketing can help your business to grow by increasing conversions, creating relationships, and boosting sales.
Start Using Email Marketing Automation
These are only a few of the many benefits you’ll see when you start using email marketing automation. You don’t have to have a huge marketing budget to try it, and you’ll see a great return on that investment. Find a company that offers email marketing automation services to give it a try.
Are you looking for other ways to grow your business? From email marketing tips to the best software for your company and much more, check out some of our other articles for additional advice.