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84% of people say a video has convinced them to buy a product or service.
Video advertisement is an integral part of any marketing campaign. Even if you don’t have a large budget, you can still create a good-looking and compelling video ad.
Wondering how to make good video ads? These five tips will help you make the perfect video ad!
1. Your Video Advertisement Should Appeal to Emotion
Good video ads understand the value of human connection. People don’t connect with statistics. They connect with a compelling story on screen.
A good story can persuade people to action because of how the brain reacts to a compelling storyteller. Figure out what the strongest stories are within your brand and use those to your advantage.
2. Implement an Overall Strategy
If your brand does not have an overall marketing strategy, you can start thinking about one now. Making a video advertisement for the sake of making one won’t do you any favors.
What is a good video marketing strategy?
As a brand, you should think about the story you are trying to tell and your marketing intentions. When you make a plan, complete with goals, it is easier to track if your video campaign is doing what you want.
A great strategy will help you grow your TikTok following, increase engagement on Facebook, and help your brand overall.
3. High Production Value
If you don’t focus on creating good production value, you will lose viewers. Think about all the commercials you’ve seen on YouTube or Instagram. If they didn’t have high production value, how quickly did you hit ‘skip ad’?
If you don’t take your production value seriously, why should your audience?
Buying high-level video equipment yourself usually doesn’t make sense. Find a local production company to figure out the most cost-effective way to create your ad and take your video strategy to the next level.
4. Create a Compelling Hook
You want to grab your viewer’s attention within the first ten seconds of your video. If you don’t have a compelling hook, your audience is going to click away from your video, and they’ll never be able to hear your whole pitch.
Your hook should make your video stand out and convince your audience to stay and watch the rest of your ad.
5. Have a Strong CTA
A call to action (CTA) is what gets your audience to act based on the video they just saw.
For most of your video, you have explained your product or service, how it can make someone’s life easier, and presented your audience with value.
If they get to the CTA, your audience is ready to buy. This is your final chance to convince them to act, so make it count.
Want More Video Ad Tips?
Creating a great video advertisement takes planning, but they are one of the most powerful marketing tools to add to your overall strategy.
If you are looking for advice on different video platforms or digital marketing in general, check out the rest of our blog! You will find a ton of helpful information and tips to elevate your brand.