SEO is one of the most scalable channels for driving targeted traffic to your website. It’s good news. And what’s bad? This can be extremely difficult.
Google’s algorithm uses “multiple factors” (read hundreds) to determine rankings. The complexity of developing an SEO strategy is exacerbated by the fact that Google is constantly changing its algorithm.
Luckily, you don’t need to know every Google ranking factor (or follow every update) to rank higher in the SERPs. In fact, there are several effective SEO, and digital marketing strategies that you can use that are effective in the short and long term.
In this post, we will show you how to improve your Google search rankings. Specifically, we’ll describe powerful Drug Rehab SEO techniques that you can implement in hours or days, not weeks or months.
Google Ranking Boosting Tips
Use Original Images In Your Blog Content
It’s no secret that rich media like infographics, embedded videos, and screenshots can improve your SEO strategy and make your content more compelling and interesting. However, Google may prefer to rank pages with original media.
In fact, an industry study conducted by Reboot Online in 2019 (and updated in 2020) tested pages with and without original images.
One set of pages used completely original images made by an in-house team. Another used publicly available stock images. To reduce the impact of other potential factors, the Reboot online team has actually launched completely new websites from scratch. So they tried to isolate the impact (if any) of the original images on Google rankings.
Interestingly, they found that pages using original images consistently outperformed pages with stock photos.
As the experimenters put it, “surprisingly obvious results.” duplicate image experiment reboot online.
Write Original Meta Descriptions
Meta descriptions are an element of on-page content optimization that many people overlook. This is likely because the meta descriptions are a little old-fashioned compared to more recent on-page SEO strategies such as key web aspects and semantic SEO. And Google often rewrites descriptions in search results.
The result is that meta descriptions are still very relevant. In particular, a well-written meta description can improve your site’s click-through rate (CTR).
In some cases, increasing your CTR can lead to a significant increase in organic trafficโwithout the need to rank higher on Google.
For example, let’s say you rank 4th for a keyword that gets 10,000 searches per month. Your CTR is 3% and generates 300 clicks. By optimizing your title and description tags, you’ve doubled that CTR to 6%. The same keyword will now generate 600 clicks. This is the power of CTR optimization.
While the title tag certainly plays a role in CTR, the description tag is also important as users will read it to determine if your website is right for their query.
Try Creating A Broken Link
No list of SEO strategies would be complete without the mention of link building.
This is because backlinks are still highly correlated with Google rankings. And building the right backlinks can greatly improve your Google rankings.
Great content and building relationships are the cornerstones of getting backlinks to your website. While both tactics are important, neither can be applied immediately.
Fortunately, there is a powerful tactic you can use to encourage other blogs in your niche to link to you: link building.
The Exploding Topics team recently ran a small broken link campaign. This campaign brought them 7 backlinks out of 74 newsletters (9.5% conversion rate).
Make Changes To Underperforming Pages
If your website has been around for a while, you probably have a few pages that aren’t working as well as they should. And you will have pages that used to rank but have started to decline.
Identifying and adjusting these pages is one of the fastest ways to improve your keyword rankings on Google. Especially when you consider that it can take five to ten hours to create, write, edit, and publish brand new content. On the other hand, improving and updating an inefficient page can take anywhere from 30 minutes to an hour.
First of all, find those underperforming pages.
Look at the top organic pages first. You can easily find them using Similarweb’s Digital Marketing Intelligence or Google Analytics.
With the Top Organic Pages tool, you can evaluate the performance of an individual website by examining traffic share and trends, the number of keywords driving traffic to a page, and the keyword driving the most traffic to a page.
Increase Your Page Engagement Time
Google’s recently updated “How Search Works” document confirms that the company uses “aggregated and anonymized interaction data to measure the relevance of search results to queries.”
In other words, Google measures how users interact with search results and takes those user-interaction signals into account when it comes to Google rankings. These engagement metrics can include bounce rate, pages per visit, and session duration.
One of the interaction signals that Google pays close attention to is interaction time, which is how long a user spends on a web page.
A page with a long engagement time (along with other signals) tells Google that the page is a high-quality, relevant result.
Find Low-Competition Keywords In Online Communities
Thanks in large part to digital transformation, SEO is becoming much more competitive.
This means that keywords that used to be relatively easy to rank are now forced to compete for the #1 position. Luckily, there are still millions of untapped keywords โ if you know where to look.
In particular, online communities are great places to find untapped search terms that haven’t been picked up by keyword research tools yet.
If you’re a tech startup, a community like Hacker News is a gold mine of trending keywords that aren’t super competitive yet. If your business is in the health and fitness industry, certain subsections on Reddit may reveal unused searches.
Another way to implement this strategy is to search for a keyword on Google. Then check the “users are also looking for…” section in the search results.
